The latest chapter of Tyra Banks’ career has welcomed a traditional twist to its tale.

Good news below…

In 2012 the mogul attended the Harvard Business School to complete a nine-week course for budding executives named the Owner/President Management program.

Empowered by the experience and her own branding metamorphosis, Tyra now seeks to share her knowledge with the world via a course she will teach at rival university Stanford.

Its title?

Project You: Building & Extending Your Personal Brand

She will educate students alongside Stanford Graduate School of Business lecturer Allison Kluger who has been teaching courses in reputation management and strategic communications at the school for the last two years.

The course’s description reads:

GSB Graduates will be entering and re-entering the workforce needing to know and understand how to build, broadcast, maintain and protect their personal brand. Project You will help each student realize: What is a personal brand and how can it be unleashed as a valuable, competitive advantage? Why do you need a personal brand? How do you differentiate yourself and create a brand identity and strategy? How do you use social and traditional media to enhance your brand effectively as well as measure the metrics of social media responses? And how do you know when to pivot and evolve your brand for sustainability? GSB Lecturer, Allison Kluger, a former Television Executive and Co-Lecturer, Tyra Banks, Supermodel/Entrepreneur/Television Executive/Business CEO, will lead this class. They will help students create their own specific image to support their brand, teach them how to navigate on-air exposure, and help them create a long-term strategy for how to promote their personal brand across several media platforms. Within a highly interactive learning environment, image transformations, live broadcasting of presentations at a television station, live streaming of portions of the class on Facebook Live, and YouTube recordings of presentations will all be part of the assignments and requirements. The class culminates with the students sharing their honed personal brand to the public via three viable platforms (Facebook Live, local television, YouTube) to jump-start their personal brand extension. A 1:30 video stating “Who you are, what your personal brand is, and what you want it to be” will be a mandatory requirement before Class #1.

Keep it locked on TGJ to learn more about the exciting program.

Your thoughts?