Screen Gems‘ ‘When the Bough Breaks’ has opened with $15 million at the Box Office in its opening weekend.
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‘Bough’ tells the story of an affluent couple who enlist a young woman to carry their child after learning they wouldn’t be able to do so naturally.
High drama follows them when their surrogate develops a dangerous obsession with the husband (portrayed by Morris Chestnut) and begins to weave a web of lies, danger, scandal and deceit she hopes will destroy his marriage.
Built on a budget of $10 million, ‘Breaks’ swept up $15 million in its opening weekend and was the second-highest earning picture after Tom Hanks’ ‘Sully.’
1). Sully (WB), 3,525 theaters / $12.2M Fri. (includes $1.35M preview) / $14.6M Sat. (+20%) / $8.7M Sun. (-40%) / 3-day cume: $35.58M / Wk 1
2). When the Bough Breaks (SONY), 2,246 theaters / $5.4M Fri. / $6.1M Sat. (+16%) / $3.6M Sun. (-40%) / 3-day cume: $14.8M to $15M / Wk 1
3). Don’t Breathe (SONY), 3,384 theaters (+333) / $2.3M (-42%) Fri. / $3.78M Sat. (+55%) / $2M Sun. (-48%) / 3-day cume: $7.8M to $8M+ / Total cume: $66.5M to $66.8M / Wk 3
4). Suicide Squad (WB), 3,103 theaters (-189) / $1.4M Fri. (-38%) / $2.7M Sat. (+91%) / $1.5M Sun. (-45%) / 3-day cume: $5.65M / Total cume: $307.4M / Wk 6
5). The Wild Life (LG), 2,493 theaters / $715K Fri. / $1.5M Sat. (+120%) / $1M Sun. (-35%) / 3-day cume: $3.3M / Wk 1
6). Kubo and the Two Strings (FOC), 2,335 theaters (-650) / $677K Fri. / $1.59M Sat. (+135%) / $955M Sun. (-49%) / 3-day cume: $3.2M / Total cume: $40.8M / Wk 4
7). Pete’s Dragon (DIS), 2,685 theaters (-587) / $645K Fri. (-56%) / $1.48M Sat. (+132%) / $890K Sun. (-53%) / 3-day cume: $2.9M to $3M (-52%) / Total cume: $70M / Wk 5
8). Bad Moms (STX), 1,888 theaters (-418) / $830K Fri. (-32%) / $1.2M Sat. (+45%) / $667K to $790K Sun. (-43%) / 3-day cume: $2.6Mto $2.8M / Total cume: $107.4M / Wk 7
9). Hell or High Water (CBS/Lionsgate), 1,445 theaters (+142) / $681K Fri. (-41%) / $1.1M Sat. (+55%) / $680K Sun. (-40%) / 3-day cume: $2.5M / Total cume: $19.7M / Wk 5
10). Sausage Party (SONY/APP), 2,071 theaters (-695) / $700K Fri. (-49%) / $1M Sat. (+48%) / $570K Sun. (-45%) / 3-day cume: $2.3M / Total cume: $93.19M / Wk 5
Josh Greenstein, president of worldwide marketing and distribution for Sony had this to say about the release:
Anytime you can open higher than your production budget, it’s a good weekend. It’s another in a streak of profitable films for us. The core female audience turned out, and we’re hoping that with not a lot of offerings out there, it will have a good multiple.
Click here to peep its trailer.
Congrats to them. It would’ve done more if it weren’t so unoriginal.
Floparas career is based on being un original i mean heara is nothing more than a Janet and Aaliyah knockoff hybrid/wannabe
Dust.
all promo on youtube did the good. there was an ad before every video.
Hardly original but good for them.
Yes black folks supporting!!! I love it
This movie sucked. I want my $13 back.
I’m pretty sure you say the same thing about your life. #ShutDfUpOldAss
I loved it
I seen the movie, but it wasn’t really good. That Only for One night movie that came in BEt was a bit more popping than that one…congrats to them though.
Congratulations