As reports of how African Americans are disproportionately harmed by the coronavirus pandemic continue to ring across the media, BET is looking to combat the alarming rates by teaming with the NAACP, United Way Worldwide, and others to help provide financial, educational, and community support directly to Black communities – especially those hit hardest by this crisis.
Enter ‘Saving Our Selves: A BET COVID-19 Relief Effort.’ More inside:
Set to air April 22 at 8 PM ET, the television special will see singer/actress Kelly Rowland, TV personality/actor Terrence J, and actress Regina Hall serve as hosts.
Taking to press to announce the venture, BET President Scott Mills stated:
“The COVID-19 pandemic is savagely compounding the profound health and financial vulnerabilities many Black Americans face. Every day, there are new reports of how this pandemic is killing African Americans at much higher rates than other communities,” said. “BET is using all of our resources – our capital, our media platforms, our relationships with the creative community, sponsors, businesses and charitable organizations to support our community in this time of crisis.”
Special guests slated to appear are DJ Khaled, Chance the Rapper, Kirk Franklin, Fantasia, and more.