Thanks to the internet and the previously concealed information it offers, it is becoming increasingly impossible to convince the masses that racism (even when subtle) is a figment of the coloured imagination.
So, we’re sure few are surprised that Nivea continues to come under fire for launching a number of suspiciously sinister ads which seem to present black skin and hair as “uncivilised” and “impure.”
What they’ve done now?
Find out below…
The German company released the ad above to promote their latest deodorant.
Its tagline?
“White is purity.”
It wasn’t long before members of the digital community found themselves forced to confront the line’s creepy relation to White Supremacist ideology.
#Nivea: the official moisturizer/anti-perspirant of the #AltRight pic.twitter.com/7Gz8PI3Ft4
— Cecilia Davenport (@CWDaven) April 3, 2017
Unable to defend themselves, the creatives behind the ad have pulled the plug on it.
Have time for a two-minute history lesson in racism within the beauty industry?
Two Minute History: Let's Talk About Skin Bleaching pic.twitter.com/qdNoOX9UK8
— elexus jionde (@Lexual__) February 1, 2017
Terrible.
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THis is not the first time Nivea done some ish like this. I remember them having to pull a men’s ads for implying that natural/afros were unkept and untidy.
Scratch that! Who’s the dude in the ad??
Well you can all thank your bumbling buffoon of a president for making racism popular again.
Propaganda! Release an ad, cause an uproar, gain retaliation. That’s all it is! They are baiting society and sadly we fall into the trap! I’m woke! AlreAdy see the agenda clear as day! Pepsi, Nivea, hm, chick fil a, every big corporation Ian pushing the race war!
The white color has always been associated with purity, cleanliness and delicacy, you can deny that, we wear white clothes because it looks pure and clean, non-white people are more sensitive than ever these days. ?
There’s a difference between wearing white and black clothes and changing a person from dark to light because they were “dirty”
I think this was done on purpose by Nicea to create buzz for their brand. They are using the public as bait while they get to race bait without legal consequences.