Thanks to the internet and the previously concealed information it offers, it is becoming increasingly impossible to convince the masses that racism (even when subtle) is a figment of the coloured imagination.
So, we’re sure few are surprised that Nivea continues to come under fire for launching a number of suspiciously sinister ads which seem to present black skin and hair as “uncivilised” and “impure.”
What they’ve done now?
Find out below…
The German company released the ad above to promote their latest deodorant.
“White is purity.”
It wasn’t long before members of the digital community found themselves forced to confront the line’s creepy relation to White Supremacist ideology.
— Cecilia Davenport (@CWDaven) April 3, 2017
Unable to defend themselves, the creatives behind the ad have pulled the plug on it.
Have time for a two-minute history lesson in racism within the beauty industry?
Two Minute History: Let's Talk About Skin Bleaching pic.twitter.com/qdNoOX9UK8
— elexus jionde (@Lexual__) February 1, 2017