‘Black Panther’: African-Americans Account For 40% Of Movie’s Success

Published: Saturday 17th Feb 2018 by David

Keeping track of the number of records the movie ‘Black Panther’ is set to shatter at the box office is a task we’re sure its director Ryan Googler is more than happy to undertake.

Set to make him even happier?


Statistical proof that the project’s success is being driven by a demographic Hollywood once insisted was undependable at the box office.

Black people.

Facts and figures below…

With a projected opening figure of $187 million, ‘Black’s numbers are to become the sixth best opening of all time. This, a feat is to achieve within three days.

By its fourth day that number is to soar north of $216 million and push it even further above and away from opening weekend digits picked up ‘Captain America: Civil War’ (($179.1M) and DC’s ‘Batman vs Superman‘ ($166 million).

In short? ‘Black Panther’ is now the biggest pre-summer opener of all time.

Powering its success? The black community…who make up the lion’s share of the picture’s audience.

‘Deadline’ breaks it down..

We hear from Screen Engine/ComScore’s PostTrak that African American moviegoers at 40% are driving Black Panther‘s ticket sales. Diverse casts in films like Star Wars: The Force Awakens, The Last Jedi, the Fast and the Furious series, Twilight and Hunger Games have always yielded big business, but Black Panther with its near total Black ensemble cast is a groundbreaking landmark for Hollywood.

The remaining 60% is made up of a diverse mix of movie goers from other racial backgrounds.

Here are this weekend’s estimates…

1..) Black Panther (DIS), 4,020 theaters  / $76.6M Fri (includes $25.2M in previews) /3-day: $187.6M /4-day: $216M/Wk 1

2..) Peter Rabbit (SONY), 3,725 theaters  / $4.2M Fri (-26%) /3-day: $17.7M (-29%) /4-day: $23M /Total: $54M/Wk 2

3..) Fifty Shades Freed (UNI), 3,768 theaters  / $5.7M Fri (-69%)/3-day: $17.75M(-54%)/4-day: $20.2M/Total: $79.4M Wk 2

4..)   Jumanji: Welcome to the Jungle (SONY), 2,800 theaters (-336) / $1.85M Fri /3-day: $8M (-20%)/4-day: $10.5M /Total:$380.2M/ Wk 9

5..) The 15:17 to Paris (WB), 3042 theaters  / $2.1M Fri (-43%)/3-day: $8.5M(-32%)/4-day: $9.95M/Total: $27.7M/ Wk 2

6..) The Greatest Showman  (FOX), 1,936 theaters (-437) / $1.3m Fri  / 3-day: $5.7M (-11%)/4-day: $7M /Total: $156.4M/Wk 9

7..) Early Man (LG), 2,494 theaters  / $858K Fri /3-day: $3.5M /4-day: $4.8M/Wk 1

8..) Maze Runner: Death Cure (FOX), 1,892 theaters (-1,031) / $659K Fri /3-day: $2.7M (-56%) /4-day: $3.3M/ Total: $54.8M/Wk 4

9..) The Post  (FOX/DW), 1,050 theaters (-815) / $464K  Fri  /3-day:$1.96M (-46%)/4-day: $2.45M/Total: $77M/Wk 9

10..) Samson (PURE), 1,249 theaters  / $642K Fri /3-day: $1.95M /4-day: $2.3M/Wk 1


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  1. Jasmine February 17, 2018

    I’m so proud of my Wakanda (housing project) people!!!! We did that and although I declined Kendrick’s opportunity to be on The album, I still attended the LA premier in my baby phat velour sweatsuit and patten leather Jordan 11 heels with my finger waves!!! It was litty

    • JOHNVIDAL February 17, 2018

      JASMINE stop lying. I know you live in Santa Monica. Is that you or someone impersonating you?

      • Jasmine February 17, 2018

        It is me! Hey girl

      • JOHNVIDAL February 17, 2018

        Hey Girl. Let’s hangout. I’ll be in LA next weekend.

  2. Meme February 17, 2018

    The movie breathtaking and serves as a starter of many side conversations and debates. There were many underlining messages in this movie. I’m not going to talk about then directly for those who haven’t watch yet but i would love to see a post on the messages touched.

  3. Tikklz February 17, 2018

    Getting my tickets this week!

  4. edisondreams February 17, 2018

    There is no way this is a fact. Yes black people are supporting this movie but how do they come up with these percentages? Last time I checked, when you go to the movies they do not write down your race? How do they know which race is buying tickets???? Hollywood is so fake. They literally make up their own statistics. Its a sick shame

    • Jeans February 17, 2018

      I always wondered that too!

      • Jeans February 17, 2018

        But they do have theater cameras to see who is watching the movies. Just sayin

    • Jacob February 17, 2018

      I think they are going by customers who purchased via credit cards

    • Meme February 17, 2018

      There is so many ways they are determine this. By names via credit card, simply looking at the people in the ppl in the theaters lol, of course it will all be just estimates. But I think the percentage is spot on based on my visual account.

    • Dutty Gyal February 17, 2018

      Movie sites release these statistics all the time but this is the first time I’ve seen anyone question them. Things that make you go hmmm.

  5. Suicide Blonde February 17, 2018

    I just love fine black men. I put my legs up to the moon and let em pound this, drill this, gut this out…yeah for sure. #PigBottomsRule #NoWalls #NoGagReflex

    • Amanda D. February 17, 2018

      Me too. I just love a good pounding by a black man. I know I put white people on a pedastool but behind closed doors black men rule.

      • Jasmine February 17, 2018

        We all know you do you don’t care what they look like even if they are related you would show them a good time.

      • Jasmine February 17, 2018

        Stop impersonating me bïtch!!

    • JOHNVIDAL February 17, 2018

      #MeToo I love a good fisting too. Little pink diick = NO. Big chocolate diick = YES all day long

  6. Kevon February 17, 2018

    Glad the movie is successful..it looks really good I think I wanna watch it ..but something like Spiderman …. I won’t want to see a black man play spider Man because he can never be cute enough

    • Jasmine February 17, 2018


      • Jasmine February 17, 2018

        Will the real Jasmine please stand up 🙋🏿‍♀️

    • JOHNVIDAL February 17, 2018

      The real Jasmine is on vacation. She said yall trolls want to be her so much she is going to get some vacation time in and let you hos have it.

      • Jasmine February 17, 2018

        Shut up you Celine Dion drag queen impersonator. Celine May look like a pasty white male elf from The Hobbit but even you aren’t passable as her. Stop it sis.

  7. JOHNVIDAL February 17, 2018

    Ok so who is doing all this impersonating stuff? Suicide if it really is you (it´s looking more like it) then it is really low and absurd. I mean, do u have mental problems? At the very least I used to think you were intelligent with your musical taste.

    • Suicide Blonde February 17, 2018

      John, this is me, how can you believe I could do something like this, I been commenting on this site for years now, this never happened before, I deleted my avatar because not matter how many times I change it, they find a way to copy it, I don’t know what to do, I have asked TGJ to do something about this, even to contact me if needed, they have done nothing, I see no reason for them not to intervene and stop these trolls unless they’re the ones behind it, I guess I just stop commenting for a while until trolls get bored, at the end of the day, anyway, this is TGJ lost, since I’m one of the most faithful commentators of the site, you just can’t comment like this anymore, btw, I let a comment on this post early today, I mentioned you and the other old commentators.

    • Suicide Blonde February 17, 2018

      JOHNVIDAL This is me Suicide, your master. You know I would not be trolling. Girl you better recognize.

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