Jay-Z‘s passion for footwear has seen him join the Puma family in spectacular fashion!

Good news below…

The company has relaunched its basketball division and, keen to replicate the success of TIDAL, has called on Jigga Man to lead it as its president!

His job will see him pick and choose which athletes the company works with and assist in the brand’s overall creative direction much to the delight of Adam Petrick, Puma’s global director of brand and marketing.

We’ve been working with Roc Nation for quite some time. They’ve been great partners to us for several years. We’ve done many different deals with many different ambassadors.

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