It can be hard to imagine a world without the likes of Instagram and Twitter and how both established platforms can be used to propel new artists into superstardom.
So, in a world powered by streams, viral content and fleeting moments, we revisit Nicki Minaj‘s formative years and how she, with help from Safaree Samuels and a strategy many labels have tried (and failed) to emulate, became the icon she is today.
..and how, even in the face of adversity, became the highest-selling female rapper of all time on the wings of pure sales, a charismatic act and an unstoppable fan base.
The formative years below…
Minaj’s ‘Queen’ drops August 10th.