Nike Braves Racist Backlash After Colin Kaepernick Announced As Face Of “Just Do It” Campaign

Published: Monday 3rd Sep 2018 by Rashad

While supporters of racial equality celebrated today’s announcement of Colin Kaepernick becoming one of the prominent faces of Nike’s 30th anniversary “Just Do It” ad campaign, some of the cause’s detractors have taken to Twitter in protest by filming and photographing the destruction of Nike apparel and paraphernalia.

To review, ESPN’s Darren Rovell reported Nike has held Kaepernick under contract since the beginning of the decade and even through the time his stance begin stirring controversy.  With today’s news bringing his professional relationship with the company to the forefront, some have begun distancing themselves in drastic ways.

See it inside:

“We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward,” said Gino Fisanotti, Nike exec.



The announcement above led to the following:

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  1. RihSlayedBey September 3, 2018

    Boycotting Kaepernick or Nike does not make you a racist person… lol ThatGrapeJuice is race baiting again….

    • Rasputia Lattimore September 4, 2018

      That ugly racist white trash named Casandra Faith should not be allowed on twitter with her disgusting backwards comments about blacks let alone have a TGJ post dedicated to her and similar thinkiners. I love me some Colin Kaepernick. He can get my cookies anytime. These racist white demons better leave my man alone or Rasputia gonna have to stomp they ugly asses like southern cockroaches.

      • Fancy BISH September 4, 2018

        lmaoooooo…you better get them Honey Boo Boo looking heauxs in line lol…it’s always the struggle ones doing the absolute most with their six stripe Adidas and bootleg Taylor Reputation concert merch! ? They don’t even wear Nike, they wear SIKE lol…Colin is TOO DAMN FINE and TOO KING to have to even hear a whisper or see a tweet from those ugly racist heffas!

    • Kizzy September 4, 2018

      Many of the whites boycotting are against a biracial black man standing up against the system to defend Black lives. But when those white hicks went to oregon to defend clive bundy’s stolen ranch against law enforcement the same people were hailing them as heros and trump even pardoned them. These same white people will wave the Rebel flag which literally represents American treason but have the nerve to call Capernick anti- American. They are indeed racists. What makes you think they are not?

      • Kizzy September 4, 2018


  2. Bravo!! September 3, 2018

    I really don’t think mike worried about being boycotte. I believe nikes are number two with selling shoes. I know a few months ago Adidas took the number one spot. The boycotters will be back next month buying nikes. The brand is older than me, but it times for a major brand to stand for something. For every boycotter there will be a new buyer buying nikes.A customer can always be replace. I would like thank Nike for taking a stand with Kaepernick!

    • Bravo!! September 3, 2018


    • Meme September 4, 2018

      It most certainly does. Why on earth would anyone be that mad at someone standing up against inequality if they weren’t with it themselves? Answer that for me?

      He simple answer is the folks that were mad at Colin simply don’t want equality. And Colin and his stands, along with black lives matter, all threatening their white privilege.

      • Bravo!! September 4, 2018


  3. Meme September 3, 2018

    If you are angry at Nike for supporting someone who stood for what he believes, and jeopardize his entire career with millions for equality, then you have a bigger problem with yourself that you need to work on.

    How can anyone be mad at this. Oh let me guess, Wypipo?

    • Fancy BISH September 4, 2018

      Exactly! ? I support Colin and this Nike campaign 1000% ✅ Let’s all join computers and pray for some of the crusty, FONKY, racist, musty souls of this world lmaoooo…I guess the haters can start wearing them Bobos lol ?

  4. Lmfao_Hoe September 4, 2018

    That’s okay Nike still got their bag which is and will continue to be secure ☕️ Along with Kap too. Racist can continue to show just how retarded they are. Buys items then destroy them? If that ain’t proof of how dumb people can be idk what will be more showing than this

  5. Gurlwepa99 September 4, 2018

    I support Kap loud and proud. Will be repping Nike gear with pride!!

    • Fancy BISH September 4, 2018

      Yes! ??

  6. BootzShza September 4, 2018

    So y’all won’t boycott Nike for exploiting child labor laws and horrid working conditions and abysmal pay in some of their factories in SE Asia but y’all will definitely boycott it against someone who took a stand against inequality and social injustice? The level of ignorance is astounding smh.

  7. 4U2SEE September 4, 2018

    Not Judging…..just sittin back. LOL

  8. eric September 4, 2018

    I already liked Nike. Now I like them more. Many whites are worried about maintaining supremacy, and anyone who brings attention to systematic racism in this country is a threat to their comfortable worldview. I don’t know how anyone can argue against equality and not be racist; it’s just not possible.

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