‘Bird Box’ is still making monumental moves on Netflix.
Great news below…
Netflix is elated to report the Fantasy thriller has been watched by over 80 million of its subscribers since it was uploaded to the platform on the 13th of December.
The company shared the good news in a letter written to its shareholders just weeks after their claim that it had been viewed 45 million times was verified by Nielsen’s independent audience measurement monitor.
Netflix also shared some insights on how it arrived at these metrics: It only counts viewers if they at least finish 70% of an episode of a TV show or a movie, respectively. And the company added another new data point, claiming that it is now responsible for about 10% of all TV hours in the U.S. — a number that it apparently arrived at with some back-of-the-envelope math.
Why do you think the movie is so popular?