Let’s take it back to 2007…the year Rihanna became Rihanna.
With two well-received but so-so selling albums behind her, the entertainer stepped into 2007 armed with a fresh batch of hits (some penned with Mary J. Blige, Britney Spears and Nelly Furtado in mind) and a bold new look designed to ensure she stood out when placed next to the bevy of Urban Pop starlets she once trailed behind.
The sum of her reinvention? ‘Good Girl Gone Bad‘, an album/era which saw her dominate Pop’s discourse and cast a multi-platinum shadow on artists she struggled to match on a sales and popularity front just two years before.
Ready to take that journey to the past?
Meet us below…
The era was so impactful that Def Jam felt compelled to give it a fresh set of legs via the ‘Good Girl Gone Bad: Reloaded’ campaign.