The lawsuit Evelyn Lozada filed against her ‘Basketball Wives’ co-star OG Chijindu has found its way to the public and sheds new light on just how much Lozada’s decision to liken the African athlete to a monkey has damaged her brand.
Insight into the 42 page feud below…
Lozada has been feuding with Ms. Chijindu since the dawn of the show’s latest cycle and has spent the last few weeks trying to put out fires caused by remarks she has made about her on and off the screen.
Remarks, many of the show’s viewers are rooted in colorism, elitisim and featurism.
It’s a play on both…Colorism also go hand & hand with featurism. OG got the African nose lips and facial structure. While Malaysia& Kristen got eurocentric features the narrow nose and Barbie doll looking features. So, they think OG is not worthy to be around them.
— GODS_EMPRESS (@AGift4mHeaven) October 10, 2019
Featurism describes the act of discriminating against someone on the basis of their physical features. In cases relating to black people…features which sit outside of Eurocentric beauty standards.
— Since 1984™ (@Tahoe17) September 18, 2019
If u look at Nazi propoganda, they installed the false idea in people’s minds that Jews were ugly and had big noses. The idea was a complete fraud; the Jewish nose is a myth, it’s not biologically true. U can see parallels across the world in how people are racialised – “Chavs”?
— Rizwan Ali (@Sheikh_Miyagi) September 14, 2019
When OG learned that Lozada had placed a monkey emoji at the bottom of an Instagram targeted at her, she took to Twitter to condemn the remark which, according to Lozada, sparked the fire which is currently scorching her brand.
Now, the lawsuit she filed to sue her co-star for defamation of character has surfaced.
In it, Evelyn blames OG’s condemnation of her post for the breakdown of a business deal she was close to signing with a social networking app, or “mobile solution”, designed to connect women who have children of similar ages.
The offer above was made on September 17th 2019.
Hours later, the company sent another email to the mother of two rescinding their invitation, citing the negative media attention she was receiving, and not OG’s tweet, as their reason for doing so.
After speaking with the brand they don’t feel comfortable moving forward due to the recent press around Evelyn.
See a few examples of the media coverage the star has received in recent weeks below…
— Stephanie DeRamus ✞ (@_sumared) September 27, 2019
She is also suing for the “intentional infliction of emotional distress.”