The ‘Bad Boys’ are back and reigning at the box office.
Today brings with it the worldwide release of ‘Bad Boys For Life’ – the third instalment of Will Smith and Martin Lawrence‘s action franchise.
And it’s clear audiences have found the reunion worth the wait. Because they are flocking in their thousands to see the movie.
Full story below…
Per tracking data, ‘Bad Boys 3’ is trending towards triumph in the US across the four-day holiday weekend with a tally of $70 million (from 3740 screens).
The feat will easily render the title – which follows the 1995 original and 2003 sequel – #1 at the box office.
Its early success – which includes positive reviews too – is encouraging when assessing its broader potential.
For, with a $90 million production budget, it’s almost made that back in the US alone. Factoring in its international performance and its prospects are looking great.
Congrats across the board.