The media trend towards digital has seen another publication shutter its print business; and this time it’s The Oprah Magazine.
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Founded and spearheaded by Oprah Winfrey, the lifestyle offering has been in print for two decades.
However, it’s been confirmed that new physical editions will cease in December 2020.
Regular readers needn’t fret, though. Because, the move will see O Mag re-focus as a “digitally centric” offering.
A rep said in a statement:
“As the brand celebrates twenty years of O, The Oprah Magazine, we’re thinking about what’s next, but again the partnership and the brand are not going away. This is a natural next step for the brand, which has grown to an online audience of 8 million, extending its voice and vision with video and social content. We will continue to invest in this platform as the brand grows and evolves into one that is more digitally centric.”
Winfrey herself added:
“I’m proud of this team and what we have delivered to our readers over the past 20 years. I look forward to the next step in our evolution.”
Recent years have seen the media mogul shape-shift and adapt in the rapidly changing media sphere. Indeed, she boldly launched the OWN television network and, on the digital front, inked a lucrative partnership with Apple TV+ to create a slate of new content.