It’s no secret that MTV’s 2017 reboot of ‘TRL’ has been a miss with critics and viewers.
As reported here, the daily series premiered to a staggering 166,000 viewers on October 2nd. To put that into context, that figure is less than half of the viewership that led it to its 2008 cancellation. While some blamed the unfortunate Las Vegas terrorist attack (which also happened on Oct. 2) for the cause of the low ratings, others pointed to the show’s new format, hosts, time slot, and so much more.
Whatever the cause, ‘TRL’s ratings have only declined since its premiere. As of Friday (October 13th), only 123,000 tuned in.
Despite the discouraging figures, execs at MTV – namely its president, Chris McCarthy – are “incredibly optimistic” about its future. Read about this and more from his telling sit-down with Billboard inside: