“The industry is changing”. “Times are different”. “It’s a recession.”
These are but a few of the many reasons employed to explain the increasing trend which sees artists such as Rihanna and Jason Derulo able to sell singles, while their albums under-perform.
Our friends over at The Associated Press have conducted an “investigation” of sorts, reaching out to artists themselves to probe the issue. One of the more potent responses came courtesy of hitmaker Ne-Yo.
Find out Motown’s new Senior Vice President of A&R had to say about the issue below…