Beyonce started this week off with a bombastic bang – thanks largely to Pepsi.

The drinks giant announced a multi-million/multi-year partnership with the superstar, which kicks off early next year to coincide with the release of 31 year old’s hotly anticipated new album.

Now, in an intriguing new interview with Billboard Biz, Pepsi – by way of Global Chief Marketing Officer Frank Cooper – outline the intricate details of their pairing with the ‘Single Ladies’ singer – one, they say, is aimed at ensuring her 5th album is “the most successful global album that she’s ever done”.

A lengthy, yet insightful read awaits after the jump…

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The Princess is getting ready to tribute The King.

Sure to give fans of ‘Got Me Good’ star Ciara to tune into her forthcoming ‘VH1 Divas’ performance, December 16th, it has emerged that she is to pay homage to ‘Liberian Girl‘ icon Michael Jackson during her set.

Can’t wait to find out more?

Then what are you waiting for!

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Father and son, Will Smith and Jaden Smith, are gearing up for their latest theatrical outing ‘After Earth’.

The Sci-Fi flick is due in cinemas globally on June 7th 2013. And so as to tide movie-goers over, its trailer has been released today. Check it out above and peep the full synopsis below. Zoe Kravitz and Sophie Okonedo also star.

“In After Earth, one thousand years after cataclysmic events forced humanity’s escape from Earth, Nova Prime has become mankind’s new home. Legendary General Cypher Raige (played by Will Smith) returns from an extended tour of duty to his estranged family, ready to be a father to his 13-year-old son, Kitai (played by Jaden Smith). 

“When an asteroid storm damages Cypher and Kitai’s craft, they crash-land on a now unfamiliar and dangerous Earth. As his father lies dying in the cockpit, Kitai must trek across the hostile terrain to recover their rescue beacon. His whole life, Kitai has wanted nothing more than to be a soldier like his father. Today, he gets his chance.”

Your thoughts?

Looking like a bag of money and good living, Beyonce and hubby Jay-Z were snapped leaving the Soho Beach Club in Miami last night.

Fresh from hanging out at the Art Basel earlier in the day with Kelly Rowland, the pair reunited with Bey’s Destiny’s Child bandmate and hitmaker The-Dream for the dinner date.

Peep more pics of Pepsi’s first lady and her clique below…

Your thoughts?

Though due next year, Beyonce‘s fifth studio album is already the hottest topic on the lips of many, thanks in part to her upcoming Super Bowl performance, newly announced Pepsi deal, as well as a docu-movie on HBO.

More than anything, though, it’s the secrecy surrounding the project that has anticipation boiling to fever pitch. However, bit by bit information surrounding the actual music is beginning to treacle out. Indeed, the last few weeks have seen the involvement of The-Dream, Miguel, among others confirmed.

Now, hitmaker Ne-Yo has revealed that he too is about to start cooking up material for the budding icon.

Details after the jump…

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Check out these snaps of ‘King Of Hearts‘ darling Cassie partying it up with ‘Motivation’ mastermind Rico Love recently.

Hitting Miam’s ‘Bamboo‘ to celebrate the writer’s 30th birthday, the pair were spotted months after the mastermind penned ‘Hardly Breathing‘ for Brandy’s ‘2/11’ and Trey Songz‘ R&B smash, ‘Heart Attack‘.

Their partying also arrives two months after Cassie released the video for her new single ‘King Of Hearts‘, which failed to chart…anywhere.

Party pics below…

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While Fergie‘s sole solo album, ‘The Dutchess’, pre-dates That Grape Juice, it’s fair to say the Black Eyed Peas star had the industry at her beck and call during her singular breakthrough.

Indeed, hit after mega-hit defined her 2006 solo run; a fact which saw her serve as one of the biggest female acts at the time and a fact which has made her solo silence since then wholly puzzling.

For, even though the Peas went on to achieve even greater success upon their return (see: ‘The E.N.D’, ‘I Gotta Feeling’), many still long for another Fergie singular outing.

Well, it appears the 37 year old has listened to those calls.

At the Cell Phones For Soldiers Voli Light Vodka Party last night, the singer (real name Stacy Ferguson) revealed that she is working on a second solo project.

Watch her speak on it after the jump…

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Finally!

Six years after the release of her smash hit ‘Tambourine’, Rap’s original ‘brand machine’ Eve readies the release of her new studio album ‘Lip Lock‘.

Now, as to whet the appetites of the general public, she released footage taken from a recent shoot in aid of the campaign, giving some insight into what we’re hoping will be her strongest project to date.

Watch the master at work below…

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That Grape Juice were in the house at Capital FM‘s Jingle Bell Ball over the weekend, welcoming an impressive line up acts of who performed at the annual event.

Boasting performances from Pink, Bruno Mars, Girls Aloud and chart royal Rita Ora, fans can now catch sets from the latter three below.

Enjoy…

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One can’t deny Rita Ora‘s hustle.

Despite having notched up three consecutive UK #1’s, the Roc Nation star shows no signs of slowing with the push for her debut LP ‘ORA’; today unwrapping the video for project’s fifth single and fan favourite ‘Radioactive’.

Peep the Syndrome directed clip after the jump.

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Beyonce is playing approximately no games with her comeback campaign.

With a New Years gig, Super Bowl spectacle, and HBO special all on the horizon, the tour de force has teamed up with Pepsi for the latest component of her return to the spotlight.

Details below…

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After a gruelling journey to the top, tonight saw James Arthur beat Jahmene Douglas to be crowned the winner of ‘The X Factor UK’ 2012.

Securing a recording contract with Simon Cowell’s ‘SYCO‘ group and the unstoppable Modest Management, fans can now watch the hours that led up to the star’s win below…

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