‘New Rules’ singer Dua Lipa is rewriting the rules on album promotion as she amplifies the push for sophomore set ‘Future Nostalgia.’
The widely-praised project is currently within its first week of release, and is actively weathering the storms of a leak, a subsequent rush roll-out, and the inability to promote in the traditional sense due to the current climate.
As reported, the LP is eyeing a top 5 opening in the US. However, on home soil in the UK, it’s engaged in a fierce battle for the top spot with 5 Seconds Of Summer.
In a bid to give the album a leg-up, Lipa has unveiled a suite of new opportunities for fans that no doubt have a reciprocal rooting.
See what we mean below…