Zayn‘s long-awaited sophomore album ‘Icarus Falls’ finally landed this week after several false starts.
The successor to 2016’s ‘Mind Of Mine’ boasts a beefy tracklist comprised of 27-songs, several of which were rolled out as promo singles in the year plus that preceded its arrival.
However, with the former One Direction singer still shunning traditional promotion, the effects are reflecting in the project’s commercial performance.
See what we mean below…