In a world without social media intense criticism of public figures could be contained in the corners of obscure message boards by PR savvy publicists.
The world, as we all know has changed.
What that means for potentially problematic stars? Hell.
For, after escaping the harsh hand of public criticism during their peaks they now find themselves forced to face the music.
The latest act to find herself in a spot of historic trouble?
Gwen Stefani.