‘Up‘ hitmaker Cardi B is getting a leg up on the competition by unveiling her highly anticipated NYX Professional Makeup commercial a day ahead of the big game on Sunday (February 11).
The third Super Bowl ad of her career, the union marks her first official beauty partnership.
Boasting a glossy, music video-inspired visual, the clip “aims to flip the script on male stereotypes” with a powerful cast of women led by the GRAMMY winner and offers a hilarious take on the lip product’s “plumping sensation.”
“NYX is a brand that I’ve used since high school and that’s why it’s so special to partner with them for this campaign,” Cardi shared in a press release. “NYX has always made the best, affordable products, and that’s why I still use them today.”