Given Rihanna‘s talent deficiencies, the model has consistently crutched on a multitude of platforms to maintain relevancy.
One of the most notable has been Instagram.
Whether posing in the streets after a night of partying or throwing jibes at her chart rivals, RiRi has managed to use the ‘gram as her most powerful press tool. Indeed, her antics on the social media site seem almost designed to be headline grabbing — and it works.
As such, many were confused when the star abruptly blocked her profile from the public early this year. We weren’t, though.
From where we stand, it was a masterclass in press manipulation. For, when there’s nothing to promote, why be in folks faces? Lay low and reserve it until when needed.
And it appears that’s exactly what the diva has done.
This evening she reactivated her profile, much to the delight of her 12 million followers. The timing of the “return” and the inevitable articles it’ll spurn (such as the one you’re reading) has many speculating about whether it hints at the imminent release of Rih’s much delayed 8th album? Time will tell.
In the meanwhile, check out the 26-year-old’s first pics back below…