With music sales dwindling, artists are being forced to cultivate cutting edge ways to push their product.
And while some, such as U2, Taylor Swift and Beyonce, have managed to innovate and elevate effectively, others…not so much.
Case in point Usher.
The star, who is currently on tour after scrapping the release of his new album ‘UR’, has teamed up with cereal giant Honey Nut Cheerios to release a new song.
Details on the odd deal below…