As to attract a younger demographic and bite into the brand power that continues to shift major units for the likes of L’Oreal and Pepsi Co, Toyota calls on Beyonce to front their ‘Get Going‘ campaign this year!
Featuring appearances from 2001’s ‘Survivor’ and 2013’s ‘XO‘, the commercial tells the story of the star’s unique rise to superstardom, endorsing the star’s ‘do it yourself’ modus operandi.
Bey inspired below…