Nike is none too impressed with MSCHF‘s sneaker collaboration with Lil Nas X.
Dubbed the ‘Satan Shoe,’ the limited-edition sneakers touted as a collector’s item – with exactly “666” pairs produced.
Critiqued for being blasphemous, the shoe is a reworked take on Nike Air Max ’97’s and bears the bible scripture Luke 10:18 – which refers to the story of “Satan fall(ing) like lightning from heaven.” The $1,018 price-point reflects the verse too.
What’s more, each pair is touted as featuring real human blood.
Its retail arrival was clearly timed to coincide with Nas’ video for ‘Montero (Call Me By Your Name)’ -which saw the star twerk on Satan.
Nike, however, wants nothing to do with it and is heading to court to make its point clear.
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