Nike is none too impressed with MSCHF‘s sneaker collaboration with Lil Nas X.
Dubbed the ‘Satan Shoe,’ the limited-edition sneakers touted as a collector’s item – with exactly “666” pairs produced.
Critiqued for being blasphemous, the shoe is a reworked take on Nike Air Max ’97’s and bears the bible scripture Luke 10:18 – which refers to the story of “Satan fall(ing) like lightning from heaven.” The $1,018 price-point reflects the verse too.
What’s more, each pair is touted as featuring real human blood.
Its retail arrival was clearly timed to coincide with Nas’ video for ‘Montero (Call Me By Your Name)’ -which saw the star twerk on Satan.
Nike, however, wants nothing to do with it and is heading to court to make its point clear.
Full story below…
The sportswear giant has filed suit against MSCHF, the company Nas teamed up with
It’s suing for trademark infringement and dilution, as well as unfair competition.
Per THR, Nike is seeking compensatory, statutory and punitive damages, plus disgorgement of profits in an amount to be determined, and is asking the court to order that the shoes and all marketing materials be turned over to Nike for destruction.
The complaint read:
“The material alterations include at least referring to the shoe as the Satan Shoe, adding red ink and human blood to the midsole, adding red embroidered satanic-themed detailing, adding a bronze pentagram to the laces, and adding a new sock liner,There is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes based on the mistaken belief that Nike has authorized or approved this product.”
Nas, who isn’t being sued himself, responded with a Spongebob clip:
me after the nike lawsuit pic.twitter.com/XVLjHlSrru
— nope 🏹 (@LilNasX) March 29, 2021