The MTV Video Music Awards 2011 will be airing live from Los Angeles’ Nokia Theatre this Sunday – and That Grape Juice are happy to announce that we will be flying out to cover the show!

An action packed bill, the show will feature performances from the industry’s brightest stars including Lady GaGa, Chris Brown, Bruno Mars, Lil Wayne, Adele, and a certain child of Destiny! What’s more, an all-star Britney Spears tribute is to be staged.

Want to keep up with it all?

Not to worry because, That Grape Juice will be providing live on-the-minute updates from the event including news, commentary and, of course, all of the performances! All LIVE from the Nokia Theatre! As well as extensive coverage on our sister site – That Grape Juice TV, expect four main areas right here:

Red Carpet Arrivals

Continuously uploaded images of all the red carpet arrival.

Your Shout!

Here you’ll be able to express yourself on everything VMA-related – from rumours to spoliers and, of course, the actual show as it occurs. Anything and everything goes; randomness, observations, ‘WTF!’ moments and all that jazz. A live stream also be available!

Performances

All the show’s performances minutes after they’ve aired. Visitors who’ve observed our coverage of previous award shows will know what we mean!

Twitter Commentary

Be sure to follow That Grape Juice on Twitter for our commentary on the show. As ever, we will be -for one night only- be sharing our uncensored thoughts throughout the event.

Click here to follow That Grape Juice on Twitter!

So for ‘net’s most thorough live coverage of Pop’s biggest night, be sure to keep it locked on…

That Grape Juice!

Beyonce may be used to seeing her name #1 on music charts, but this time the ‘Love On Top’ singer’s name appears atop another tally.  The star has been granted the honor of the UK’s top selling fragrance, besting chart rivals Britney Spears’ (‘Radiance’) and Mariah Carey’s ‘Lollipop Bling’.

Heat’s follow-up fragrance ‘Heat Rush’ is also said to be making its way up the rankings.

See the entire list here (thanks to SR).

Your thoughts?

Beyonce knows. Universal Music know. And, very soon, you’ll know too. For, the industry buzz surrounding this New Orleans native shows no sign of slowing.

Despite his humble age, the singer-songwriter is no stranger to the industry. Indeed, some may remember his J Records jaunt as part of R&B duo Luke & Q (their debut ‘My Turn’ still garners many a play here at TGJ HQ).

And while that venture didn’t propel James to the heights his talent called for, it also didn’t quel his desire to succeed. As such, he picked up pen and began crafting hits for a bevy of music’s biggest names – including Chris Brown (‘Crawl’) and Britney Spears (‘Kill The Lights’).

True talent, as the saying goes, can’t but be discovered eventually – and it wasn’t long before James’ abilities caught the attention of a certain Frank Gatson. Creative force behind the likes of Beyonce, EnVogue, Tyrese and the King of Pop Michael Jackson, Gatson spent a year honing and refining James, ultimately managing him into a lucrative record deal with Island Def Jam/Universal (by way of producer Danja‘s New Age Rock Stars imprint).

Now ready to emerge from the shadows, James posits a compelling package. For, in an industry which increasingly favours image over substance, his pin-up looks and undeniable vocal ability sees him dually tick both boxes. It’s this combination which has also garnered him a fan in none other than Beyonce; who not only featured him prominently in her ‘Run The World’ visual, yet more over is an actual fan of his music.

So as to whet apetites for James’ forthcoming material, ‘HIT’ play on the clip above for a visual exclamation!

Your thoughts?

Rappers Jay-Z and Kanye West‘s latest joint album ‘Watch the Throne’ is, as expected, finding major success on worldwide charts – with the latest reports indicating its reign over 23 charts all over the globe.  With strategic marketing and an unprecedented (of recent times) avoidance of early leaks, the album is on track to be a big seller boasting nearly a half million first week sales.

But, while Jay and the hip-hop community are no strangers to joint albums, MTVNews sought to weigh the impact of this most recent effort with the question:

Will there ever be a pop duet album?

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Singer-turned-actor Justin Timberlake is no stranger to controversial comments; a trend which looks set to continue following his recent words regarding former group NSync.

His quote after the jump…

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Reports have surfaced today that Queen of Pop Madonna has enlisted super-producer William Orbit for her forthcoming 12th studio LP.  Fans of the ‘Music’ singer know that Orbit was the craftsman behind her most critically acclaimed (and one of her best selling) album to date – ‘Ray of Light’.  If the reports are indeed true, it would mark the first time the duo have worked together in nearly a decade.

Fans may remember Orbit most recently made headlines for his Twitter rant responding to his exclusion from Britney Spears‘ latest album ‘Femme Fatale’.

Maybe growing competition from identity thieves chart rivals Spears, Lady Gaga, Rihanna, and others is forcing Madge to pull out the big guns.  Either way, it will be interesting to hear what the two come up with and see how that product fares on charts.

Your thoughts?

With reports that LA Reid may be in charge of Ciara’s upcoming project now hotter than ever since the starlet addressed the claim,  many spectators  remain anxious as to what the next chapter of her career may bring.

For with her last album ‘Basic Instinct‘ a  dark commercial and critical memory for many of her supporters, there is no denying that both Ms. Harris’ critics and fans have their fair share of reasons as to why the last few years of her career have been difficult to watch.

One  reason that is often given  is her creative relationship with world renowned producer ‘The Dream’.

Read more below…

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Rihanna got ‘Loud‘, Katy Perry let us into her ‘Teenage Dream’ and Britney Spears’ latest album continues to pay homage to the night of the living dead,  but none of them have been able to compete with the gargantuan entity that is Adele’s ‘21‘.

For with 3,000,000 copies sold in the UK alone, Ms. ‘Rolling In The Deep’s sophomore album has now been certified 10 times platinum in the UK.

Find out more below…

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The proverbial middle child of Destiny, Kelly Rowland, is in an interesting position at the moment. After a shaky start to this era, the Grammy Award winner could possibly be at the brink of a crossover. With the biggest solo hit of her career ruling at urban outlets, and set to impact pop audiences soon, Kelly finally gained enough momentum behind her third studio album for Universal Motown to move forward with it’s release.

That momentum came in the form of ‘Motivation’, the Lil’ Wayne-assisted chart-topper, which was preceded by almost a year’s worth of “buzz singles” – ‘Commander’, ‘Rose Colored Glasses’, ‘Forever and A Day’, ‘Grown Woman‘ – and label/management kink ironing. The slinky, Jim Jonsin-laced bedroom cheer anthem, has topped the Billboard R&B/Hip-Hop Songs chart for seven weeks, and peaked at #19 on the Billboard Hot 100, so far. Despite delay, the certified hit cemented a previously elusive release date for Kelly’s held-up LP. ‘Here I Am’ will finally hit U.S. retailers Tuesday July 26.

Before it’s debut, we here at That Grape Juice want to take a look back at five albums that suffered from similarly delayed gratification. Five albums plagued by bombing singles, label issues, and leaks, until finally, stone cold redemption – a validated hit – saved the long delayed albums from release date purgatory, a la Teaira Mari.

Check them out below…

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She is one of the only artists who has been able to score high sales figures despite being in the era of ‘song leaks’ and illegal downloading.

Now, Lady GaGa has given her thoughts on what she feels is the real reason some artists struggle to shift commendable units.

Check out what she had to say below…

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Now that every Pop artist and their mother seem to have finally  bled every possible reference from the 80s to salt and season their music, Ke$ha has confirmed that she is looking to another decade of music to use as inspiration.

Find out more below…

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‘Who Dat’ performer J.Cole has announced the release date and title for his debut album, which is to be released by label RocNation.

Currently serving as a supporting act on Rihanna‘s ‘Loud Tour‘, the charismatic entertainer’s annoucement comes after months of speculation surrounding the LP and its release.

All the information below…

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