“Rihanna who?”.
The above, albeit a cruel reality, is the sentiment many are hoping is shared once Brit sensation Rita Ora finally touches down in the US, for the launch of her debut album there.
Sure to intensify the rivalry that already exists within their fan bases, this week saw Rita unveil plans both the pair’s ‘Roc Nation‘ has in store to push her brand in the impossibly difficult market.
Plans, which may inadvertently see Rita beat her rival in being the first starlet at the label to score a #1 debut album.
Exciting details below, via In Demand…