Pop force Jessie J isn’t just building her fan base, she’s building her brand. A fact driven home when he ‘Price Tag’ singer was this week unveiled as the new ambassador for Glacéau vitaminwater.

The 23 year old’s first course of action will see her encourage the public to create their own flavour of the popular drink, which will serve as the ‘official flavour’ for next year’s Olympic Games in London.  Click here for more details.

Peep another shot of the Essex belter after the jump…

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It seems Rihanna can’t wait to grab her latest fast-food hit from the microwave.

Not set to be served until October, the rush-release of the 23 year old’s new single ‘We Found Love’ has been pushed forward.

Details after the jump…

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Just days before the launch of the X Factor USA, ousted judge Cheryl Cole was snapped enjoying the company of many a fashion head at one of London Fashion Week‘s more exclusive gatherings.

Arriving on the red carpet of the Stylistpick.Com‘s party (which she was hosting), the toilet attendant’s worst nightmare struck a pose and flaunted her signature smile for the paparazzi, who later snapped her in the company of  fellow Girls Aloud member Nicola Roberts.

More images of the British personality below…

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After a number of up-tempo outings, Pop pin-ups JLS slow it down on their new single ‘Take A Chance On Me’. The track, which premiered in full moments ago, is the 3rd to be lifted from their third studio album ‘Jukebox’ (due November).

Take a listen below…

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In what was certainly the biggest music news of the day, ‘One Wish’ singer Ray J took to the Breakfast Club on Power 105.1 to dish about an altercation that took place between he and ‘Holla Back’ hitmaker Fabolous.  With the Twitterverse and blog-o-sphere both ablaze over the incident, all eyes were undoubtedly on Fab for a response.

And, that he did.  Find out the rapper’s response and hear his side of the story after the jump:

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18 million.

That is the impressive number of views newcomer Kreayshawn has amassed with the video for her debut single ‘Gucci Gucci’. A figure rendered all the more jaw-dropping when discovering that much of it accumulated prior to the 21 year old signing with Columbia Records.

Yet, as her recent deal with the Sony Music imprint attests, this Oakland native’s buzz is undeniable. Which begs the question: just who is Kreayshawn?

That Grape Juice sat down with the femcee, chatting it up with her about her journey thus far, the White Girl Mob, issues of colour and whether she feels her own has hindered her from being taken seriously, Nicki Minaj, Lil Kim, and more.

As ever, we ask the questions you really want answers to.

{Shot by: Seye Isikalu}

Your thoughts?

With announcements from leading ladies Beyonce and Fantasia, seems Fall 2011 is a great season for R&B – with the ‘B’, apparently, being for ‘babies’.  And, while fans are anxiously expecting ‘Sexy Love’ singer Ne-Yo‘s new music projects, US Weekly reports the singer is expecting a few new things of his own.

US Weekly reports:

“The “Closer” singer (real name: Shaffer Chimere Smith) and his longtime girlfriend, Atlanta boutique owner Monyetta Shaw, are engaged and expecting their second child together, her rep confirms.  According to a source, baby number two is due very soon — in October.”

Congratulations are certainly in order for the hitmaker, whose first child was born in November 2010.  In related news, fans should be expecting more new music from Ne-Yo as his Kevin Hart-hosted mixtape 101 and fifth studio album will be arriving in the coming months.

Your thoughts?

Seems rap’s rising newcomer J. Cole is finding his name in headlines for murmurs as much as his music.  For as the days draw nearer to this September 27th released debut LP ‘Cole World:  A Sideline Story’, the East Coast emcee is finding himself the center of many-a-hot topic.  Most recently speaking with Sirius XM’s DJ Whoo Kid on Shade 45, the rapper lifted the lid on what fans can expect from the album as well as addresses rumors surrounding him (Rihanna sex tape, Jay-Z/Lil’ Wayne beef, etc).

Find out what the ‘Who Dat’ rapper had to say and also check out a behind-the-scenes video of his latest Trey Songz-assisted release ‘Can’t Get Enough’ after the jump:

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As earlier reported, Rihanna is gearing up for the release of the first single from her sixth studio album (in almost as many years).

Given the high levels of anticipation (and dread), information about the Calvin Harris produced cut has started to treacle out.

Details after the jump…

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It’s finally here! The video for Jennifer Lopez‘s latest single ‘Papi’ premiered moments ago! As ever, we got that good good for you first.

What are you waiting for? Check it out below!

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Yesterday, images snapped on the set of Britney Spears‘ ‘Criminal’ video surfaced here.

Now, more shots have emerged from the set giving a clearer idea of the visual’s premise and confirming the report that her long time lover Jason Trawick is indeed a guest star in the release.

Get familiar with the shots below…

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It may be hard to believe, but only three weeks have passed since Beyonce Knowles‘ pregnancy was confirmed at the 2011 Video Music Awards.

Now in an exclusive interview with CNN , the performer has discussed the joy her latest creation is bringing her and how he/she has influenced the latest collection from the clothing line she runs with her mother, Tina Knowles.

Find out what the Dreamgirl had to say about working with her mother and baby below…

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