With his anxiously awaited eighth studio album loading, Ne-Yo recently ramped up anticipation for the forthcoming set by giving fans another taste of the gems set to line its tracklist.
Gifting the video treatment to the new song ‘Don’t Love Me,’ the singer-songwriter tapped TV stars Tyler Lepley and Serayah to bring the tune’s heartbreaking lyrics to life via a cinematic black-and-white music video that seems to be inspired by 2020’s ‘Malcolm & Marie’ (John David Washington & Zendaya).
As the love interests struggle with their unhappy home, Ne-Yo narrates in the background – a dynamic he explains in detail via the official behind the scenes look at the making of the visual.
Hop inside to see how it all came to be: