The strategy, as relayed by her label, is to service ‘Hello Heartbreak’ to Dance radio, whilst going all out with ‘The Greatest’, the album’s official second single, on all other formats. More television is being lined up for Michelle throughout August and September also. What’s more, there will be a promotion giving fans the chance to get their hands on a copy in August.
Here’s hoping things pan out as planned; for, the serial delays experienced by many an artist last year didn’t end up working in their favor. Fingers crossed Michelle defies the odds.