Brandy’s music career has come to a halt. As one of the rising stars of the 1990’s, she seemed primed to be amongst the most successful artists of the 2000’s. Yet, since the release of her ‘Full Moon’ LP in 2002, her music career has been on a steady decline, with her impact on the charts diminishing with each subsequent release. The root cause of this decrease in sales, however, remains a mystery.
Despite achieving critical success with her ‘Afrodisiac‘ and ‘Human’ albums, both records represent the lowest sales in Brandy’s entire career. Indeed, the latter of the two projects sold little over 200k units since it’s release on December 5th, 2008 although she made several major promotional appearances. It seems that regardless of how good her material may be or how hard she tries to promote it, the general public hasn’t paid attention.
There is no denying that Brandy will always have a presence on television, thanks to the massive success of her syndicated show ‘Moesha’ and her upcoming reality show, but her notable absence on radio continues to baffle both her fans and critics alike. Her brother Ray J offered his perspective on the issue, asserting that a lot of her problems result from her label conflicts. Nevertheless, many contend that EPIC Records gave her substantial support during her ‘Human’ campaign.
So what is real reason for the decline of Brandy’s chart success? Is it really her label situation? Or is it something else? Her material could certainly find a place on contemporary radio as ‘Human’ had all the elements of a mainstream hit. It’s anyone’s guess why people just aren’t interested.