In the heat of her hype, it’s easy to forget how far Nicki Minaj has come from her days as a struggling MC.
For, putting her revival of Female Rap aside, her feats as an artist/aspiring mogul have been astounding to say the least.
From scoring a lucrative 360 deal with the folk over at Young Money , to negotiating her way into MAC‘s Viva Glam campaign, it’s clear to see that her ‘rise to the top’ is down to her oft overlooked business savvy, and not her oh-so infamous ‘assets’.
Not convinced?
Then peep what Forbes have to say about her recent deal with Pepsi Co, below…
Speaking to the deal’s middle man Derek Jackson, the company confirmed:
Minaj will become the face of a new Pepsi beverage nearing its debut. He said the pact, which includes a commercial filmed in South America last month is a multimillion-dollar deal.
Named ‘Pop’, the beverage’s commercial- which stars Nicki- was shot in South Africa in February, and according to Jackson stands as a ‘seven figure commitment’, possibly the Rapper’s biggest deal to date.
He explained:
You’ll see the commercial probably in the next two months, That’ll be a segue into Pepsi’s ‘Pop,’ and she’ll be the face of the brand … it’s going to be explosive.
While the act a money makes by no means defines how successful they are- see 50 Cent– we can’t but commend Nicki on this achievement.
Because, unlike a certain Rihanna, Minaj seems to understand that wigs, gimmicks and ‘microwave Pop’ can only take a girl so far, and if an act is too succeed in the long run- deals like these must be made today, to protect their finances tomorrow.
WOW! Can’t wait to see it, love me some Nicki Minaj!
SHELL NEVER EARN AS MUCH AS BEYONCE DID DURING HER PEPSI STENT
I JUST CANT WAIT UNTIL MISSY COMES BACK AND WHIPES THE FLOOR WITH GIMMICK MINAJ
what the hell does beyonce have to do with nicki and an endorsement, apparently ur a false publicist!!!…. no where did i heard she said i am gonna top beyonce or try to take missy place… b**** u need to get a life and stop hating… cuz while ur bitter comments maybe seen it doesn’t affect an atom of these celebs bank account and in fact draws them more attention… thats why she’s known and Knowles-fenty co is under permanent construction
People with endorsement deals get millions all the time. Nothing to see here besides a hyped up Nicki stan gushing over someone elses achievements all in the name of shading another artist. Typical TGJ mid-day garbage.
*yawn*
only if the government had the power to get rid of this type of mess…
Wow! Nicki is def making major moves!!!!
WOW ANY EXCUSE TO BRING RIHANNA IN IT, LOL. LAST TIME I CHECKED RIHANNA HAD ENDORSEMENTS…………………
VITA COCO & A TV SHOW ON THE WAY. THIS WEBSITE IS ACTUALLY GETTING SLOPPY WITH ITS SHADE
truthhurts its so funny because the man who brokered the deal CONFIRMED it it a million dollar deal so you can fall back.
Nicki is determined not to go out like Lil’Kim who was in the game for all those years and don’t have nothing to show for it. Biggie (rest his soul) and Diddy should have told her to make plans for the future cus she won’t be a rapper the rest of her life. Now look at her Financially stressed da f** out. Can’t get a hit song, The money hungry I.R.S (the irony) on her ass… WHEW…Good luck Kim. Nicki you took the most important thing from Kim and thats how NOT to sink with the ship. You go girl…
So what nobody has making more money with Pepsi than David Beckham.
A beverage called ‘POP’ ? LOL Makes sense she wants to be a ‘pop’ artist now.
Oh well, good for her.
BAD B**** CENTRAL!
well i don’t give a da-mn who is making more money,as long as nicki is getting her piece of the cake,nicki is building up her self piece by piece in to something bigger..i like that keep doing your thing nicki and sam Riri and Nicki is actually cool,and you know that that is why you are trying to put a wedge between them and us fans because you now that both sides go,s hard for there favs and it,s a guarantee stanly war if you talk slick thats why you always try to ignite sh-t,,anway you are sam you are just doing you anyways like said nicki is doing her thing getting that bread.
I thought Pepsi was done endorsing celebrities? I wonder how much Nicki will be getting paid.
MJ and Britney had the biggest contracts with Pepsi.
TELL ME WHEN NICKI WILL SELL 15 MILL ALBUMS IN THE UK N HAVE 6 NUMBER CONSECUTIVE NUMBER ONES LIKE RIRI HAS!
Check Nicki ow!
Well, she doesn’t hide that she’s in it for the $!
Because, unlike a certain Rihanna, Minaj seems to understand that WIGS, GIMMICKS and ‘microwave POP’ can only take a girl so far, and if an act is too succeed in the long run- deals like these must be made today, to protect their finances tomorrow…
LMFAO YOU ARE PERFECTLY DESCRIBING NICKI MINAJ HERSELF!!!
keep putting in work nicki,keep building your thing.
AISHAAGUILERAKEYS what do you mean she only in for the money,she is in it but money is a big part of it, opportunity only comes once in a life time,she is getting the opportunities so she is taking advantage of them,music alone don’t cut it almust even top artist in the game is doing other stuff on the side,so i don’t know wt,f you are talking about,,,o right it,s nicki minag who you all love to hate and tear down.
hope the blog get a cause kiii 😕
good for nicki !!
Because, unlike a certain Rihanna, Minaj seems to understand that wigs, gimmicks and ‘microwave Pop’ can only take a girl so far, and if an act is too succeed in the long run- deals like these must be made today, to protect their finances tomorrow.
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Lmfao Sam Finally Coming To Terms That Nicki Is No Better Than Rihanna ! Wigs, Gimmicks And Microwave Pop >>>>>Nicki’s Career Description
You cant knock her hustle man! Shes doing the damn thing whether its good or bad! Nominated for grammys, with a grammy performance, Superbowl , 2 tracks with madonna, tour with britney, pepsi commercial, ad in vogue, NBA all star game start off, not to mention shes put out prolly her WORST tracks from PF:RR (stupid h**, starships) , to make y’all doubt her and then BOMB she has tracks witn Cam’ron , NAS, Beenie man ! Like, n***** we havent heard from in YEARS. LEGENDS. And steppin it up with 22 songs , thats like a damn mixtape if you ask me. Get em’ Nicki
Yall talking Kim and her taxes while Cash money getting sued left an right over money they owe??? Can she hire someone to cut weezy grass then cuz he aint..
POP. That’s sounds about right.
HATERS ARE MAD TODAY .LOL
Forget Nicki.! I can’t wait to try the new Pepsi.! Lmao.!!
DAMN RIGHT. CAKING!
ROMAN RELOADED!
KIM FANS MAD BWAHAHAHAHAHA
F*** Nicki and her Pepsi commercial she still gonna be a retarded pepsi drinkin sillicone m***** face b**** she can get all the deals in the world she still a f***** plastic wig wearing joke umm oh is that Pepsi shot in her ass that big hard ass b*** look like 2 pepsi canns KIM STILL THAT B**** F*** ALL YALL I SAID IT . CASHMEREDAPORNSTAR@yahoo com
KIM FANS GONNA ALWAYS BE MAD CAUSE NICKI IS WININ WHILE YALLWAITIN ON PPL WHO CAME OUT AN FALL SO AINT NOBODY CHECKIN FOR THEM BUT YALL KIM FANS GET OVER CAUSE NICKI TOOK THEM H*** SPOT SO GET OVER YALL WISH SHE DO COME OUT WIT SOMETHIN CAUSE ALLYALL DO IS KEEP CHECKIN FOR HER MORE THAN YALLCHECK FOR KIM HATERS GO JUMP
I keep hearing these haters talking bout how missy gonna mop the floOr with nicki but you’re forgetting one thing… Missy and Nicki don’t have any beef fools!! It was Kim who had the beef and was talking how she gonna claim her crown and all that s*** talking and then she got the final nail in her coffin. Just because Kim likes to make everything a beef doesn’t mean more mature female rappers are always tryna tear each other down.