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Major: Pepsi Prep Michael Jackson ‘Bad’ 25th Anniversary Campaign

Michael Jackson Bad pepsi Major: Pepsi Prep Michael Jackson Bad 25th Anniversary Campaign

It’s been 3 years since Michael Jackson‘s passing, yet the King of Pop’s commercial viability shows no sign of slowing.

For, in what is being hailed as yet another master stroke by Jackson’s Estate, it has today been confirmed that the singer’s brand will once again by endorsed by Pepsi – almost 30 years after their first outing.

Details after the jump…

According to Billboard, the drinks juggernaut will roll out a special-line of cans featuring the superstar’s image this May in honor of the 25th anniversary of his third solo album ‘Bad’. The cans will, most importantly, feature codes that -when redeemed online- will “unlock” exclusive ‘Bad’ remixes from the likes of Diplo and Skrillex.

The set, which hit stores on August 31st 1987, is one of the greatest selling albums of all-time, having shifted over 45 million copies worldwide (10.5 million in the US), and spawning a whopping five #1 singles on the Hot 100.

Jackson’s previous collaborations with Pepsi include the ill-fated 1984 commercial which saw his scalp set on fire, and sponsorships of his solo tours in 1988 and 1992.

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Needless to say, this serves as yet another testament to Michael’s unparalleled and enduring impact. An impact which should sell a potent message to the stars of today: strive for a brand of greatness that will outlive you. More than any charting or award, that is the ultimate success.

Your thoughts?

 

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16 Comments

  • April 30, 2012 at 6:56 pm
    Onyx says:
    Vote

    Bows to The King of Pop.

    Reply

  • April 30, 2012 at 6:56 pm
    JAKE (KING BEY, QUEEN ADELE, EMPRESS GAGA, PRINCE USHER & DUKE J.TIMBERLAKE = 21ST CENTURY LEGENDS. #DEAL) says:
    Vote

    OFF THE WALL >>>>>>> 30 MILLION COPIES WW

    THRILLER >>>>>>> 100+ MILLION COPIES WW

    BAD >>>>>>> 45 MILLION COPIES WW

    DANGEROUS >>>>>>> 40 MILLION COPIES WW

    HISTORY >>>>>>> 30 MILLION COPIES WW

    _______

    f****** LEGEND!!!

    MICHEAL, WE MISS YOU!!! ;) ;) ;)

    Reply

  • April 30, 2012 at 6:57 pm
    Dancing On The Ceiling says:
    Vote

    BRING IT….. LONG LIVE THE KING!!

    THE ONE WHO HAS BEEN INSPIRING ME SINCE I WAS 3 YEARS OLD.

    MICHAEL JACKSON WILL NEVER DIE…BECAUSE THE GIFT HE BROUGHT TO THE WORLD (CHARITY, MUSIC, OVERALL INSPIRATION) WILL OUTLIVE US ALL.

    ‘I know the creator will go but his work survives, that is why to escape death, I attempt to bind my soul to my work.’ – Michael Jackson quoting Leonardo Da Vinci in his LAST Ebony Magazine interview in 2008.

    Love lives FOREVER.

    Reply

  • April 30, 2012 at 6:58 pm
    JAKE (KING BEY, QUEEN ADELE, EMPRESS GAGA, PRINCE USHER & DUKE J.TIMBERLAKE = 21ST CENTURY LEGENDS. #DEAL) says:
    Vote

    …….AND THE “BAD” ALBUM COVER WILL ALWAYS REMAIN ETERNALLY s***!!! ;)

    Reply

  • April 30, 2012 at 7:01 pm
    Nats says:
    Vote

    All hail the King of Pop! Only greatness score Pepsi deals like MJ, Nicki Minaj, Beyonce etc. All others suck d*%k!

    Reply

  • April 30, 2012 at 7:23 pm
    Os says:
    Vote

    micheal jackson the legendary,he will live on forever in is songs and in my heart.

    Reply

  • April 30, 2012 at 7:48 pm
    PYTFROMAL says:
    Vote

    This is really cool. His own can. What about that? I don’t drink Pepsi but I’ll buy one(or a couple) when he’s on it. LOL.

    “Needless to say, this serves as yet another testament to Michael’s unparalleled and enduring impact. An impact which should sell a potent message to the stars of today: strive for a brand of greatness that will outlive you. More than any charting or award, that is the ultimate success”

    ALL of this Sam!

    Love and miss you, Mike!

    Reply

  • April 30, 2012 at 9:17 pm
    mobwife says:
    Vote

    F*CK DIO-BLOW!

    Now is this the same company (Pepsi) that burned my Michael’s head and started him down the road to using painkillers for the constant and longlasting pain he suffered? *side-eye* at anything Pepsi does in reference to MJ!

    #4EverMichaelJacksonAllHailTheKingOfPOP

    Reply

  • April 30, 2012 at 11:08 pm
    BitchIcantevenspellwelfare says:
    Vote

    All Hail The King!

    Reply

  • May 1, 2012 at 1:50 am
    MISHKA says:
    Vote

    Awww this album cover…

    This was The King of Pop at his bestest !

    Reply

  • May 1, 2012 at 2:26 am
    ali says:
    Vote

    MJ is a legend i still love watching the bad pepsi adverts when he peforms with his black gittery jacket.

    Reply

  • May 1, 2012 at 3:00 am
    Matthew Charlery-Smith says:
    Vote

    Bad is probably my favourite album of his except Off the Wall. But 45 million? I’m sure last week (and for the previous 20 years) it has been cited as selling 30 million behind Dangerous’ 32 million…anyway, I’m all ON for this era. His music never really got any better!

    Reply

  • May 1, 2012 at 3:09 am
    BILL says:
    Vote

    Rip king MJ

    Reply

  • May 1, 2012 at 9:04 am
    Spunkypoop says:
    Vote

    OFF THE WALL >>>>>>> 30 MILLION COPIES WW

    THRILLER >>>>>>> 100+ MILLION COPIES WW

    BAD >>>>>>> 45 MILLION COPIES WW

    DANGEROUS >>>>>>> 40 MILLION COPIES WW

    HISTORY >>>>>>> 30 MILLION COPIES WW

    _______

    THE KING!! WHO ELSE DOES THESE NUMBERS. Bad was one of my favorite era’s and that album cover is EPIC!

    Reply

  • May 1, 2012 at 9:13 am
    Ugh says:
    Vote

    I love this man. Can’t wait to purchase those pepsi just for the cans

    Reply

  • May 1, 2012 at 4:17 pm
    Shynlow says:
    Vote

    He was the best. R.I.P Michael! :(
    & yall please follow me now: http://www.twitter.com/shynlownoam

    Reply

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