It’s been 3 years since Michael Jackson‘s passing, yet the King of Pop’s commercial viability shows no sign of slowing.
For, in what is being hailed as yet another master stroke by Jackson’s Estate, it has today been confirmed that the singer’s brand will once again by endorsed by Pepsi – almost 30 years after their first outing.
Details after the jump…
According to Billboard, the drinks juggernaut will roll out a special-line of cans featuring the superstar’s image this May in honor of the 25th anniversary of his third solo album ‘Bad’. The cans will, most importantly, feature codes that -when redeemed online- will “unlock” exclusive ‘Bad’ remixes from the likes of Diplo and Skrillex.
The set, which hit stores on August 31st 1987, is one of the greatest selling albums of all-time, having shifted over 45 million copies worldwide (10.5 million in the US), and spawning a whopping five #1 singles on the Hot 100.
Jackson’s previous collaborations with Pepsi include the ill-fated 1984 commercial which saw his scalp set on fire, and sponsorships of his solo tours in 1988 and 1992.
Needless to say, this serves as yet another testament to Michael’s unparalleled and enduring impact. An impact which should sell a potent message to the stars of today: strive for a brand of greatness that will outlive you. More than any charting or award, that is the ultimate success.