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Major: Pepsi Prep Michael Jackson ‘Bad’ 25th Anniversary Campaign

Published: Monday 30th Apr 2012 by Sam

It’s been 3 years since Michael Jackson‘s passing, yet the King of Pop’s commercial viability shows no sign of slowing.

For, in what is being hailed as yet another master stroke by Jackson’s Estate, it has today been confirmed that the singer’s brand will once again by endorsed by Pepsi – almost 30 years after their first outing.

Details after the jump…

According to Billboard, the drinks juggernaut will roll out a special-line of cans featuring the superstar’s image this May in honor of the 25th anniversary of his third solo album ‘Bad’. The cans will, most importantly, feature codes that -when redeemed online- will “unlock” exclusive ‘Bad’ remixes from the likes of Diplo and Skrillex.

The set, which hit stores on August 31st 1987, is one of the greatest selling albums of all-time, having shifted over 45 million copies worldwide (10.5 million in the US), and spawning a whopping five #1 singles on the Hot 100.

Jackson’s previous collaborations with Pepsi include the ill-fated 1984 commercial which saw his scalp set on fire, and sponsorships of his solo tours in 1988 and 1992.

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Needless to say, this serves as yet another testament to Michael’s unparalleled and enduring impact. An impact which should sell a potent message to the stars of today: strive for a brand of greatness that will outlive you. More than any charting or award, that is the ultimate success.

Your thoughts?

 

Comments 16

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  1. Onyx April 30, 2012

    Bows to The King of Pop.

  2. JAKE (KING BEY, QUEEN ADELE, EMPRESS GAGA, PRINCE USHER & DUKE J.TIMBERLAKE = 21ST CENTURY LEGENDS. #DEAL) April 30, 2012

    OFF THE WALL >>>>>>> 30 MILLION COPIES WW

    THRILLER >>>>>>> 100+ MILLION COPIES WW

    BAD >>>>>>> 45 MILLION COPIES WW

    DANGEROUS >>>>>>> 40 MILLION COPIES WW

    HISTORY >>>>>>> 30 MILLION COPIES WW

    _______

    F****** LEGEND!!!

    MICHEAL, WE MISS YOU!!! 😉 😉 😉

  3. Dancing On The Ceiling April 30, 2012

    BRING IT….. LONG LIVE THE KING!!

    THE ONE WHO HAS BEEN INSPIRING ME SINCE I WAS 3 YEARS OLD.

    MICHAEL JACKSON WILL NEVER DIE…BECAUSE THE GIFT HE BROUGHT TO THE WORLD (CHARITY, MUSIC, OVERALL INSPIRATION) WILL OUTLIVE US ALL.

    ‘I know the creator will go but his work survives, that is why to escape death, I attempt to bind my soul to my work.’ – Michael Jackson quoting Leonardo Da Vinci in his LAST Ebony Magazine interview in 2008.

    Love lives FOREVER.

  4. JAKE (KING BEY, QUEEN ADELE, EMPRESS GAGA, PRINCE USHER & DUKE J.TIMBERLAKE = 21ST CENTURY LEGENDS. #DEAL) April 30, 2012

    …….AND THE “BAD” ALBUM COVER WILL ALWAYS REMAIN ETERNALLY S***!!! 😉

  5. Nats April 30, 2012

    All hail the King of Pop! Only greatness score Pepsi deals like MJ, Nicki Minaj, Beyonce etc. All others suck d*%k!

  6. Os April 30, 2012

    micheal jackson the legendary,he will live on forever in is songs and in my heart.

  7. PYTFROMAL April 30, 2012

    This is really cool. His own can. What about that? I don’t drink Pepsi but I’ll buy one(or a couple) when he’s on it. LOL.

    “Needless to say, this serves as yet another testament to Michael’s unparalleled and enduring impact. An impact which should sell a potent message to the stars of today: strive for a brand of greatness that will outlive you. More than any charting or award, that is the ultimate success”

    ALL of this Sam!

    Love and miss you, Mike!

  8. mobwife April 30, 2012

    F*CK DIO-BLOW!

    Now is this the same company (Pepsi) that burned my Michael’s head and started him down the road to using painkillers for the constant and longlasting pain he suffered? *side-eye* at anything Pepsi does in reference to MJ!

    #4EverMichaelJacksonAllHailTheKingOfPOP

  9. BitchIcantevenspellwelfare April 30, 2012

    All Hail The King!

  10. MISHKA May 1, 2012

    Awww this album cover…

    This was The King of Pop at his bestest !

  11. ali May 1, 2012

    MJ is a legend i still love watching the bad pepsi adverts when he peforms with his black gittery jacket.

  12. Matthew Charlery-Smith May 1, 2012

    Bad is probably my favourite album of his except Off the Wall. But 45 million? I’m sure last week (and for the previous 20 years) it has been cited as selling 30 million behind Dangerous’ 32 million…anyway, I’m all ON for this era. His music never really got any better!

  13. BILL May 1, 2012

    Rip king MJ

  14. Spunkypoop May 1, 2012

    OFF THE WALL >>>>>>> 30 MILLION COPIES WW

    THRILLER >>>>>>> 100+ MILLION COPIES WW

    BAD >>>>>>> 45 MILLION COPIES WW

    DANGEROUS >>>>>>> 40 MILLION COPIES WW

    HISTORY >>>>>>> 30 MILLION COPIES WW

    _______

    THE KING!! WHO ELSE DOES THESE NUMBERS. Bad was one of my favorite era’s and that album cover is EPIC!

  15. Ugh May 1, 2012

    I love this man. Can’t wait to purchase those pepsi just for the cans

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