When Rihanna announced she was to star in action flick ‘Battleship‘,expectations-to say the very least-were high.
Armed with the benefit of an all star cast, ‘Hancock‘ director Peter Berg and a budget of $209 million, the release was set to be the action flick of the summer.
However,much like all six of the singer’s LPs, the movie failed at reaching the US #1 and earned the record for being the lowest grossing movie with a budget of $200 million or more.
Now,in response to its well publicized tank, Comcast CEO Brian Roberts has labelled it a ‘unfortunate large miss‘.
On behalf of Universal who released the movie,he confessed:
We’ll have a negative quarter at NBC Universal,driven partly by the two flops,which will leave first-half financials flat to slightly down but right around where the company had expected — except for the effect of the Battleship flop.
His remarks came during a speech at the Sanford C. Bernstein 28th annual Strategic Decisions Conference in New York last week, hours after fantasy film ‘Snow White & The Huntsman” was confirmed to have generated more capital in three days than ‘Battleship’ has in three weeks,with a cool $56 million.
Here’s hoping Fenty has better luck on her next endeavor.
Peep her promoting the doomed release above…