JLS are rebranding and just in time.
With One Direction having snatched their Pop lane, many wondered what the guy’s next move would be.
The conundrum ends today with the arrival their new single ‘The Hottest Girl In The World’. For, not only does the Bangladesh produced cut provide an emphatic answer, it’s a fairly enjoyable one at that.
Take a listen below…
For both the group and producer, the track is fairly fresh terrain. Indeed, while distinctly “Timberlake circa 2003″, the song’s edgy brand of Urban Pop presents the quad as “credible” for the first time in their four year run. What’s more, with Bangladesh on the tin, we anticipated hard drums and a Hip-Hop skew. However, proving his versatility, he instead delivered a guitar-driven number, which manages to appease the group’s Pop core, while inviting a new audience in. Quite a feat, given what the quad represented to the masses (see: warm, sticky, cheese).
Color us impressed. Now, we just hope their forthcoming album ‘Evolution’ lives up to its billing when it arrives on November 5th. With confirmed production from the likes of Rodney ‘Darkchild’ Jerkins, The Runners, and Midi Mafia, the signs look good. Very good.
‘The Hottest Girl In The World’ hits iTunes on October 21st.
Randomness: The falsetto notes scribbled all over the track will be uber interesting to hear live.