All criticism aside, one can’t deny Rihanna‘s ear for a smash hit.
The very reason her ‘reign’ has lasted as long as it has, her ability to spot and record high end Pop tunes has seen her not only a secure the ear of casual listeners the world over, but also ensure her music stays getting spins on radio.
However, just in case you weren’t aware of how powerful her radio reign is, this week saw light shed on just how her new single ‘Diamonds‘ has enjoyed its record breaking chart run.
In the last week alone, ‘Diamonds‘ has enjoyed a radio audience impressions of 139 million in the US alone, helping the song top the Radio Songs chart for a third week.
@rihanna‘s Diamonds stays at #1 on Billboard’s R&B/Hip-Hop Songs for an 11th week and leads Radio Songs for a 3rd week (139 million).
— Chart News (@chartnews) December 19, 2012
Giving audiences no choice but to get into the Sia produced jam, its winning streak on the radio also explains its current dominance on Billboard’s R&B tally, where it faces little to no competition from R&B entertainers without the benefit of these impressions.
For, as what should be pretty obvious already, the bulk of ‘Diamonds’ sales would have stemmed from the push ‘Pop’ , and not ‘Urban’, outlets have given it, which makes topping R&B tallies a walk in the park for star- but a commercial hell for its genuine acts.