Brit-Pop belle’s The Saturdays are making a beeline for the US charts with their Stateside debut ‘What About Us’.
Set for release in January, the track (and their American campaign moreover) is being propped up by a fly-on-the-wall reality show ‘Chasing The Saturdays’ - which begins airing on E! (America) on January 20th.
For those not (yet) in the know, the group are one of the UK’s most successful female collectives in recent years. And while this is more “by default” (as there simply aren’t m/any active girl groups on the scene), it’s a fact nonetheless. Indeed, since strutting into the Pop arena in 2008, The Saturdays have racked up an impressive eleven top 10 singles on the Official UK Singles Chart.
Do Vanessa, Una, Rochelle, and co have what it takes to replicate such success in the US? The first semblance of an answer awaits below…
Hook-heavy and radio friendly, the track boasts an international appeal that could see it perform well in the US and beyond. By no means groundbreaking, the track fares favourably with us as dishes up the right dose of Dance and Pop, with Urban sprinklings (see: Sean Paul feature and the ladies annunciation).
With a potential hit under the belts, the ladies are now tasked with delivering world-class performances that say “we’re not here to play”, because “playing” on stage is exactly what they’ve been getting away with on home-soil for the longest. As such, gone need to be the cheesy routines, absent members (like, really), and other silliness that made initial news of their Stateside invasion somewhat comical.
They’ve delivered a great track, now it’s time to back it with a bang of a campaign.