If you didn’t know this already, That Grape Juice loves us some Eve.
So, you can only imagine our glee when we got hold of her brand new single ‘Make It Out This Town’ this morning, giving us even more of a reason to support both she and her broad appeal.
A broad appeal, that she tapped into to forge the guitar led single which sees her escape the confines of Hip Hop and take on territory that will give Top 40 radio very little reason not to add her to the airwaves.
Featuring Cobra Starships’ Gabe Saporta, ‘Town’ will come as a welcome surprise to those of her fans willing to embrace ‘the new’ but may shock those of her supporters who were hoping for the grit that made her a household name over a decade ago now.
As far as we’re concerned…it’s a certified hit with a motivational message and boasts a versatility many from her genre could learn a thing or two from.
Perhaps the younger sister of Nicki Minaj’s ‘Last Chance’, ‘Town’ marks a bold and daring new step for an MC renown for an aggressive vocal style.
What’s great about it though, is that while being undeniably ‘different’ it never sounds inauthentic, with her verses- and not the hook- being the highlight of what really is one of the best singles to come out this year.
Do we expect it to smash the Hot 100? No. However, if pushed to the right arenas (television, commercials etc), it could serve as a comfortable launching pad for the next phase of her impressive career.
In an age where even the most celebrated of stars struggle to sell music, it’s important to remember that the success of the ‘Lip Lock‘ era shouldn’t be based on what she achieves commercially, but rather how she uses the time she has now to reestablish herself as a seasoned act still worth paying attention to.
…and with ‘Town’, she does just that.