As one of music’s most enduring and iconic divas, it’s only natural that the mention of “Mariah Carey” evokes reactions of both the positive and not so positive persuasions. Indeed, it goes without saying that the 43-year-old superstar has become quite a polarizing figure in recent years.
With a headline-grabbing spot on American Idol secured and new material due this year, 2013 is set to feature a whole lot of Mimi – which got us thinking. After a 20 year plus career, what does “new” Mariah Carey means to a radically different music industry?
Yes, she’s a legend who’s done it all, has nothing to prove, so and so forth. Yet, in actively making a bid to remain relevant to the current music market, Carey is ultimately competing with the current crop of Pop divas. The Beyonce‘s, the Rihanna‘s, the GaGa‘s, and even the Nicki Minaj‘s. Don’t believe? Just ask her record label. For, at the end of the day, profit margins don’t recognize who is more of a dancer, who is more of a vocalist, and who has done did it all. In no uncertain terms, they recognize and reward whoever sold most.
In any case, with new Mimi on the horizon, That Grape Juice’s Patrick hit the streets of Hollywood to see what the masses think of Mimi currently and gauge what climate she can expect when her new project is rolled out.
Hit ‘PLAY’ to watch ‘The Word On…Mariah Carey’. Be sure to thumbs up, subscribe, and -as ever- let us know what you think below…