Must See: Kanye West Launches ‘New Slaves’ Song & Video

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Since blazing onto the scene in 2004, Kanye West has ensured the phrase “innovator” is placed at the forefront of the many words used to describe him. And make no mistake, it’s an entirely apt title for the eclectic MC.

Case, point, his left-field roll-out for new song ‘New Slaves’ and its accompanying video.

Doing away with the usual Youtube debut, ‘Ye is intriguingly launching the song and visual via projection on 66 buildings in 10 major cities (in places such as Europe, America, and Australia) starting last night and continuing on through the weekend. Fans can find out where the next components of the piece will be beamed by checking the interactive map on his official website.

Taking to Twitter, the soon-to-be dad set the net ablaze after announcing:

This was followed by an equally exciting series of messages from Yeezy’s creative partner Virgil Abloh:


And so it went, the video begun unwrapping itself in what is undoubtedly one of the most creative cases of guerilla marketing in recent times.

Without further adieu, check it out (what is believed to be) the full video below…

With music being the freeing, limitless, and creative arena that it is, Kanye continues to trail-blaze by simply embracing these qualities rather than shunning them in a bid to fit-in or be “uniform”. More power to him!

 Your thoughts?

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  1. May 18, 2013 at 6:21 am
    nobitchassness says:

    Lyrically amazing.

    I’m here for it. *rihanna voice* 7,7… I mean 66 buildings!

  2. May 18, 2013 at 7:05 am
    HOTSTUFF says:

    i like it. But we all know that Rih is the real innovator ….inspiring your faves since 2005. #DEAL

    • May 18, 2013 at 8:00 am
      miao says:

      Get a life!

  3. May 18, 2013 at 7:13 am
    La Perra says:

    Alright for him. This is good and fresh…

  4. May 18, 2013 at 8:17 am
    Lonelyboy says:

    Seriously? Slaves?

  5. May 18, 2013 at 8:19 am
    TheTruth says:

    This is a kayne west post. Where the hell did these Rihanna fans get 77 from? Confused.

    • May 18, 2013 at 9:06 am
      HOTSTUFF says:

      Rihanna did the 777 tour to promote her album 7 shows, 7 cities, 7 days

    • May 18, 2013 at 9:14 am
      miao says:

      They are trying to find one original and relevant thing/performance Rihanna did in her whole career. And failing over and over again!

  6. May 18, 2013 at 8:24 am
    ,. says:

    Going to the store for the hard copy,as soon as the album is out.

  7. May 18, 2013 at 8:30 am
    D says:

    “We the new slaves”??? WTF. He’s clearly taking about himself, because neither my family nor I are ‘slaves’ (especially if being black and western is all it taketo qualify, as he seems to be inferring). ‘n**** this n**** that’ <— all that comes out of Kanye's mouth, and not that he's knocked up the most famous w**** on the planet, his egotistical ass has the world stage to showcase his coonery. f*** Kanye and his minstrel show, his music turned to s*** when his mom died anyhow. *Puts on College Dropout*

    • May 18, 2013 at 8:35 am
      k says:

      You are Ignorant in some ways i see,we are slave mentaly in some way are the other and don’t even now it that,s what he is saying in that song…just like having a bad habbit and don’t even now when you are doing that thing onless someone tells you.

      • May 18, 2013 at 9:47 am
        D says:

        No ignorance around here. This website bleeped out all of the racial epithets I used in my first message, so it does look rather ignorant -_-. I understand what you are trying to say, and I agree. A select few control the world and its resources while doing all it can to maintain the status quo and push their agendas – THAT I totally agree with. However, Kanye’s message (I believe) loses power when he decides to use such profane language. On top of that, he (in addition to a lot of other celebs / media personalities) are part of the problem. He litters occult / satanic imagery throughout his music videos and a lot of his mainstream music follows suit (ie. He’s pushing the agenda – there’s a fine line between creating conscious art and endorsing BS) – so it really irks me when an artist that is blatantly working IN, WITH and FOR the system attempts to play pariah / teacher. (Contrast to Lauryn Hill’s latest song) But to each their own.

    • May 18, 2013 at 8:56 am
      Shannon says:

      Are you an idiot? did you listen to the lyrics of the song? God some people are so freaking stupid, people like you are exactly what he is talking about, walking around just ignorant to what’s going on around you. Maybe you should have listened to the lyrics before making an a** of yourself.

      • May 18, 2013 at 9:47 am
        D says:

        He created a piece of art work, I as a casual listener can critique that art work. CHILL. You have the right to your opinion, so please don’t attack me for mine. Good day.

  8. May 18, 2013 at 8:36 am
    Meena Mathers says:

    I prefer the old kanye , “New slaves” stop

    • May 18, 2013 at 8:57 am
      Lisa says:

      Yeah let us all stay the same and not grow up. SMDH!!

  9. May 18, 2013 at 9:52 am
    Hive says:

    I see hes try to expose the Illuminati.

  10. May 18, 2013 at 9:58 am
    POP ROYALTY (Bohemian Grove) says:

    should be Exciting.

  11. May 18, 2013 at 10:05 am
    Mother Mary says:

    So he’s saying celebrities are the new slaves?

  12. May 18, 2013 at 10:10 am
    HoneychildPlease says:

    I just can’t take him seriously anymore..After dating kim kumtrashian ugh his words are nothing…

    • May 19, 2013 at 7:53 am
      MyPenIzFresh says:

      That makes no sense. Who you date has no reflection on where you stand mentally.

      While ignorance like this continues to plague the world, Kanye is taking a innovative (albeit odd approach). Congrats Kanye for not being a mindless drone.

      @HoneyChildPlease Don’t speak of things that are beyond your grade. Stick to finding clever ways to change peoples name and insult them at the same time. LOL, Classic.

  13. May 18, 2013 at 10:25 am
    christinastherealtalent says:


    where do you think Rihanna got her style from? I sure as f*** know for a fact that she is no innovator. There was plenty of “legends” that came long before her and if weren’t for the likes of Josephine Baker, Tina Turner, Madonna, Cher, etc…there would be no Rihanna. f*** off with your pure delusions. Your generation makes me f****** sick!

    • May 18, 2013 at 10:34 am
      RiRi Bad says:

      why do yall pay so much attention to Rihanna n her stans ? Let them talk oh well

    • May 18, 2013 at 2:14 pm
      HOTSTUFF says:

      b**** Rihanna’s 777 tour inspired this, she was the first, and you will deal. Learn to f****** read h** ! i respect legends and of course they have inspired Rihanna and many others.

  14. May 18, 2013 at 11:00 am
    DexterValentine(CallMeValentine) says:

    Hes disbanding and exposing te illuminati and the corrupt system they promote.

  15. May 18, 2013 at 11:09 am
    nick says:

    I was at the Hollywood one last night. Pretty cool experience being there with hundreds of others just to see it.

  16. May 18, 2013 at 11:10 am
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  17. May 18, 2013 at 11:11 am
    Denise says:

    I don’t have time for this! His girlfriends have got lighter and lighter since he became famous and he’s talking about slaves? …. Himself

  18. May 18, 2013 at 11:15 am
    Dev says:

    I dont have time for him or his hog in shoes!

  19. May 19, 2013 at 7:55 am
    MyPenIzFresh says:

    This is wild. Kanye is always finding a way to separate himself from the pack. While I may not be the biggest fan of the song.. I appreciate his candid nature. I like that he says whats on his mind, even if I don’t agree.

  20. May 19, 2013 at 7:58 pm
    Kanye West Unwraps ‘Yeezus’ Cover | tstsmo says:

    […] we’re not sure what we’re looking at. But we’d bet good money that it won’t matter when the ‘New Slaves’ led set hit stores on June 18th. For, between the hype and hoopla, ‘Yeezus’ is already one of […]

  21. Vote

    […] are struck down because if we waited for the South to end slavery, we would stil be enslaved or “New Slaves” like Kanye West says. If we waited for the South to end Jim Crow, Voters Rights and everything […]

  22. Vote

    […] about everything he has endured in the music industry and refusing to work with industry agencies, launched the song and visual via projection on 66 buildings in 10 major cities (in places such as Europe, America and […]

  23. Vote

    […] about everything he has endured in the music industry and refusing to work with industry agencies, launched the song and visual via projection on 66 buildings in 10 major cities (in places such as Europe, America and […]

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