Watch: Rita Ora Shoots For ‘DKNY’ In NYC

When you reign as Brit Pop’s leading debutante, it’s only a matter of time before internationally renown brands step back and pay attention.

We’re talking about Rita Ora of course, the Eastern European mezzo-soprano with a rising fan base and 1.3 million UK units to her name.

So, in finding a new way to boost her visibility ahead of album #2-and in aligning their brand with hers- DKNY have called on the star to represent them as a new brand ambassador, overseeing a shoot with her in NYC yesterday afternoon!

More snaps below…

Keep it locked on TGJ for more from Rita and DKNY today!

Your thoughts?



  1. July 31, 2013 at 5:19 am
    Matthew says:

    she is doing well good on her making mula

    • July 31, 2013 at 9:06 am
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  2. July 31, 2013 at 5:24 am
    stephy the lambily says:


  3. July 31, 2013 at 5:29 am
    beysus walkz(bow down "c-squad b!tchez" says:

    rita ora is a flop just like all theze fifth harmony and bella thorn,we have so many flop b******

    • July 31, 2013 at 5:45 am
      stephy the lambily says:

      yasss speak tha truth about this flop ass young generation of so called artist

  4. July 31, 2013 at 5:32 am
    Katy kat says:

    Basic b****

  5. July 31, 2013 at 5:34 am
    Molly says:

    Who is this c*** again?

  6. July 31, 2013 at 5:44 am
    Drew says:

    Damn u go Rita!

  7. July 31, 2013 at 5:44 am
    Shauwndapooh says:

    1.3 million unit pretty much everybody.can do that with one single

  8. July 31, 2013 at 6:00 am says:

    Rita, rita, rita you will not make it in the US if you keep going like this. Let me give you tips to make it internationally
    1. LEAVE ROC NATION. K, leave and go somewhere else. I just don’t like that label and jay z, yes another label apart from young money .
    2. Stop acting too desperate. Like you are already a superstar, 1.3 million record sold is nothing to brag about. Be humble
    3. Stop whoring around, they can’t save you not jay z or even Calvin Harris.
    4. Create your own image. You can’t be the next rihanna. As long as she’s still at the top you can’t be her, or anybody for that matter.
    5. You are hard working so keep that up
    6. Improve on you vocals and artistry.
    7. Be good and true to yourself

    • July 31, 2013 at 10:12 am
      rihanna is BIGGER THN BEYONCE EVER WAS says:

      actually she sold 1 million amd most of that came from the DJ fresh song. HER LP only sold 250k.

    • July 31, 2013 at 11:50 am
      @MRSORACARTER says:

      You’re giving Rita Ora advice on her vocals…. when you’re fave is Rihanna????

      No shade but, those in glass houses shouldn’t throw stones.

  9. July 31, 2013 at 6:05 am
    fenty p**** says:

    h**-ora, look u never happened bytch…jay aborted b4 u even reached 4 months.go back to hell n stay there 4 a very long time !

  10. July 31, 2013 at 6:56 am

    TGJ, Rita was “blocking” traffic and people were pissed. They even started honking at her a*s to get her to move on. That shoot looked awkward…

  11. July 31, 2013 at 7:34 am
    POP ROYALTY (F*** Yeah Rihanna) says:

    She is Cool.

  12. July 31, 2013 at 8:04 am
    Rosie says:

    “Brit Pop’s leading debutante”
    LOL nope. Bye Sam.

  13. July 31, 2013 at 8:07 am
    Lovebird (roar - prism - 10.22.23) says:

    This looks cool but I’m still seeing Rihanna wannabe, especially from Rated R era. She needs to have her own identity. Anyway good luck to you.

    • July 31, 2013 at 7:38 pm

      If she hasn’t found it by now, she never will. and if she does, no one will care…

  14. July 31, 2013 at 8:12 am
    . : : h 2 o : : . says:

    “Brit Pop’s leading debutante”

  15. July 31, 2013 at 9:01 am
    Slayrita Legendora says:

    The Queen looks so fly

  16. July 31, 2013 at 9:06 am
    rihanna is BIGGER THN BEYONCE EVER WAS says:

    This is all beyonce payola. DKNY only use skinny models, never have they used non models. So, why would they use this short, fat, cubby legged flop singer from the UK, and dress her up as rihanna, complete with baseball caps and see through mesh tops – something rih wore last week_?

    Because beyonce is angry that Rih blocked her comeback; blocked her chance to be on top 40 radio. She tried to buy Rita a music career last year to end Rih, but that did not work, so now, she trying to buy Rita whora into the fashion world, to make it seem to us Americans, that she is this huge Star. Why do u think a no name flop, who is not even drop dead gorgeous ( ariana grande is prettier ) or Tall and thin like a model would be the face of Madonna line, on the cover of Numero, BE paris, Germany interviewer, Hapers arbaia and now DKNY?

    Beyonce is paying for all of this with her money and has rita on tough as nails 360, so nay money will go back to Bey. The fashion industry has suffered since the recession, so it is easy to ‘ buy ‘ spots in magazine or campaigns. Rita and bey are doing everything BUT the music………This girl now claims her song is coming out in SEPT….so, WHY IS THE song not on radio? She said, back in Jan, it was meant to be out in summer. Just like BEY, they everything to stay relevant, but too scared to drop the single.

    Meanwhile Rih is still slaying on global charts around the world. She has 3 months off, so she can make a video for her next single if she likes. So sad to see a black couple pour 10’s of millions in to this fat shirt white girl, in hopes to end the biggest black pop star the world has ever known. This was why I did not take beyonce seriously when she tried to use Trayvon martin for PR.


  17. July 31, 2013 at 9:09 am
    rihanna is BIGGER THN BEYONCE EVER WAS says:

    DKNY were never know for Street fashion, but the baseball cap, the skirt, mesh top look like the clothes from River island for Rih. And they hired Rihannabe. Rih has too much power in the game. LOL LOL

  18. July 31, 2013 at 9:10 am
    rihking says:

    she’s still basic and boring flop.

    • July 31, 2013 at 9:18 am
      rihanna is BIGGER THN BEYONCE EVER WAS says:

      LOOK how DKNY ( a conservative fashion brand ) have dressed her up as Rihanna in River island. See through mesh tops and baseball caps? REALLY DKNY, who are you fooling? WE all can see that beyonce paid a designer, who does not have a relationship with rih to sell this girl as Rih, so we can all stop checking for the real Rih and bey can come back .

      You TOM ford loves rih as, does Ricordo fro Givechy, so they will never do this. Funny thing is, the women who wear DKNY are more like michelle Obama or working women – they will never buy this Rita whora flop clone.

      You are right, she still not gonna EVER happen, especially in our country. Look how Ariana grande and Miley have her beat.

    • July 31, 2013 at 9:20 am
      rihanna is BIGGER THN BEYONCE EVER WAS says:

      This is not gonna work. ALL u need to do, is tune into top 40 radio, and Rih is getting crazy love – even with her crappy songs like Right now.. Poor beyonce and Rita whora.

  19. July 31, 2013 at 9:11 am
    rihanna is BIGGER THN BEYONCE EVER WAS says:


    ALL this money paying for this girl to appear to be a star will not work. YOU STILL NEVER EVER GET PLAYED ON TOP 40 RADIO , THUS MEANING, you will never ever have a USA HIT. Rih remains the only BLACK person playing on USA top 40-. BOOM!

    That rihanna reign.

  20. July 31, 2013 at 9:14 am
    rihanna is BIGGER THN BEYONCE EVER WAS says:

    Out here in LA, They played Rih, right now. Ir could of been a top 10 hit for rih, had she put out a video. The good thing, even though it is not Rihäs best song TOP 40 here in LA, still play RIH and that is important. WITHOUT TOP 40……YOU WILL NOT HAVE A CAREER in the USA. This is why beyonce is finished. RADIO WILL NOT SUPPORT HER ANYMORE. But my girl rih got USA RADIO ON LOCK. Even her shitty songs stay getting prime time airplay on top 40.

    When she drops her next single , TOP 40 have her back, Unlike Rita and Bey who will never work on TOP 40, no matter how much money they spend. BOOM!

  21. July 31, 2013 at 9:26 am
    rihanna is BIGGER THN BEYONCE EVER WAS says:

    Diamonds has become the most video of Rih’s career – she is getting bigger even with Rita whora trying to take her out.

    Rih sold out ever ERUOPE AND USA TOUR DATE – SHE is getting bigger even with Rita trying to take her out.

    The more Rita tries to take Rih, the bigger and better rih gets.

  22. July 31, 2013 at 9:35 am
    rihanna is BIGGER THN BEYONCE EVER WAS says:

    Hi Rita! Diamonds is the 27th most viewed video in Youtube history.. LOL Rih put a picture on insta’, hours later rita whora copied and was dragged so badly she had to delete it 5 minutes later.

    HA HA Rih stans are on twitter saying, since she signed to FLOP nation management, her career promo has got worse. I agree. It is time she left flop nation, beyonce, rita whroa and signed with a real manger:

    Johnny wright – nsyn, BBS

    Benny mdeina – JLO

    Larry Rudloph – Britney

    She needs to get rid of those n**** flop managers, and it does not help that the mangers wife, is jealous and trying to get a rihannabe to replace her.

  23. July 31, 2013 at 9:35 am
    Rita Queen says:

    Rita is doing big things. Brands want her. Unlike Chanel publicly denying Rihanna oop! And Rita looks gorgeous. She is not trying hard to look white like Rihanna because she actually IS white.

    • July 31, 2013 at 10:02 am
      rihanna is BIGGER THN BEYONCE EVER WAS says:

      Rih was with Karl lagerfied at chanel show, so there is no beef.RIH get paid millions for brands, hence why she is on teh forbes list. This h** has BEYONCE USING PAYOLA TO GET HER GIGS. Rih has global fans and rita does not. So there is proof in the pudding.

      Let us see if Rita can do a clothing line and it sell out. Rita is trying hard to speak with Island accent and tan her skin to pass for latina. Try again. She will never be black or latina. She is fat white girl with wrinkles and flat ass.

    • July 31, 2013 at 10:03 am
      rihanna is BIGGER THN BEYONCE EVER WAS says:

      Rih still sells records in the USA AND OVERSEAS.

      RITA DOES NOT. End of story.

  24. July 31, 2013 at 10:08 am
    rihanna is BIGGER THN BEYONCE EVER WAS says:

    Rita will end up like that other short, fat ugly girl who dated ( tried to use rob ) Adirenne bailon. Just like Adirenne Bailon, she will do EVERYTHING IN THE INDUSTRY BUT…………. SELL RECORDS.

    Adrenne started out as a singer, but it never popped off. Now, she had Disney show called the cheetah girls; she was in keeping up with kardashians; she done her own reality show, empire girls; she was co host a talk show called the real; had a nail polish line etc. EVERYTHING BUT DROP A HIT RECORD, THAT WILL BE rita fate.

    That damm rihanna reign! Making b****** get other jobs.

  25. July 31, 2013 at 10:22 am
    rihanna is BIGGER THN BEYONCE EVER WAS says:

    Emeli sande came out the same year as Rita whora without any hype. She sold . 1.9 million albums in the UK AND SHE IS STILL SELLING.

    1 million copies of her LP in Europe


    100K in germany etc

    RITA WHORA ALBUM SOLD ONLY hroughout 2012 the album sold 242,500 copies. Not even a million albums sold in her own country.

    HER ALBUM IS NOT EVEN CERTIFIED PLATINUM – YOU NEED 300K TO BE PLATINUM IN THE UK . And her LP was discounted and only only old 8.99, instead of 12. 99

    SHE IS FLOP IN THE UK. She released 2 singles in 2013 and none of them made the UK TOP 10 HA HA

    • August 1, 2013 at 5:12 pm
      Tyler says:

      Shut the f*** up! I don’t even like Rita but you sound f****** crazy….and why the f*** are you always so obsessed with Beyonce? dc what you say, she’ll always be a better entertainer than your fave. #GET OVER IT

  26. July 31, 2013 at 10:31 am
    rita ora album is not even paltinum in the uk says:

    Lana del ray also debuted in 2012 and she sold 719k in the UK ALONE.

    gold in the USA

    2 million sold on EUROPE.

    AND YOU ARE TRYING TO tell me rita whora is a somebody? These DKNY, fashion covers are being bought by beyonce, cos she is angry and bitter than she can no longer get TOP 40 radio to support her and Rih can. Lana is HUGE – 2 MILLION ALBUMS SOLD IN ERUOPE AND NEARLY A MILLION ALBUMS SOLD ON THE UK ALONE, SHE is respected by the g´fashion world; has her own style and unlike fat short rita whora actually looks like a model. And rita is getting more covers than Lana? No, BEY IS USING PAYOLA TO MAIE IT SEEM RITA IS HUGE A LIST A STAR whe she flopped in the UK with only 245k albums sold.


    UNA by rih has sold 240k in FRANCE ALONE . THAT is more than rita did in the UK

    By July 2013, Unapologetic had sold more than 3.2 million copies worldwide, despite having only two singles released (Diamonds & Stay).[63]

    UNA has sold over 600k in the UK making it double platinum., RITA IS NOT EVEN PLATINUM IN THE UK.

    • July 31, 2013 at 7:56 pm
      Rosie says:

      Yass stan for Queen Lana.

  27. July 31, 2013 at 10:35 am
    rita ora album is not even paltinum in the uk says:



    Born to die Lana del ray 4 million

    Emlie sande album – 3 million

    RITA WHORA ———— 245K. Has not even sold half a million albums. Already is overexposed and has the most filthiest reputation in the industry.

  28. July 31, 2013 at 10:43 am
    rita ora album is not even paltinum in the uk says:

    They are trying to keep her alive cos her 15 mins are up. HER relationship with Calvin is fake. They share the same Publicist and she is also the one who cooked up her fake Relationship with David beckham’s BFF. All she does in photo shoot after potshot. She is not even dropping any music. I really do not think her single will drop in september, she said Summer,back in Jan.

    • July 31, 2013 at 12:55 pm
      jAMILAA says:

      sheeeeesh! gurllll u crazy hate rita thou! buhahahahahaha DRAGGGGG DA H**! LMAO!

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