The ladies of Little Mix command the masses to ‘Move’ on the lead single from their second studio album ‘Salute’.
Set to hit iTunes on November 3rd (with the parent LP following one week later on November 11th), the video for the cut made its debut moments ago.
Does it pack punch enough to create heightened buzz? Find out after the jump…
When great videos happen to bad songs.
In first spotlighting ‘the good’…
As ardent appreciators of the girl-group template established by the likes of EnVogue and Destiny’s Child, it’s warming to see the “performance” strides the ladies have made since their amateur debut.
Serving sass aplenty, the brand and strand of “diva” the group are selling here is both believable and engaging. Indeed, from the wind-machines, tight harmonies, and cute choreography (which all delivered with charisma this time), the clip is easily their best yet.
It’s a shame, then, that their most solid visual is paired with their weakest material. ‘Move’ musically sounds like a late and delayed take on Robin Thicke’s ‘Blurred Lines’. Of course, it’s industry routine to rehash whatever is popping; yet from where we’re standing, the ladies should be releasing “in your face, statement records” at this point – cuts that don’t just grab you, but shake you ala ‘Free Your Mind’ and ‘Lose My Breath’. This being especially important as they’re a) heading into the ever-risque sophomore territory and b) actively trying to break markets beyond their Brit-Pop base.
Still, the clip is solid, which when teamed with the dedicated fanbase they’ve cultivated, should see this achieve a respectable chart placing.
They look nice not feeling the song or the dance moves for that matter…but once again they look STUNNING!!
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I like it… very sassy! i think they have a lot of potential.
Nice!!
Irrelevant Mix
love the video but the song…not so much :/
They need to find a better sound but I like them alot I never catch on to then until their second single tho I hated Wings but loved DNA. Hopefully they come harder before Danity Kane arrives…
Yassssss because you know Danity Kane is coming for everyone’s wig. I smell an era titled ‘Unfinished Business’.
I Love it!
BEST VIDEO yet..
Love their potential and in general they have age appropriate songs that are fun & then other songs like “Change your life” that have meaning.
I like that they are not a lazy group that just pose around.
Voices are getting even stronger and tighter.
Keep up the progression I say.
I actually like both the song and the video. I think the song is catchy and commercial enough to launch the second album, and the video is styled really well
Flop group lol.
I can’t believe you’re not a fan of the song! It’s one of the best pop songs of 2013, easily. Though I must admit, it is not as instant as their previous singles. The video is amazing, reminds me of music videos from the early 2000s.