The ladies of Little Mix command the masses to ‘Move’ on the lead single from their second studio album ‘Salute’.
Set to hit iTunes on November 3rd (with the parent LP following one week later on November 11th), the video for the cut made its debut moments ago.
Does it pack punch enough to create heightened buzz? Find out after the jump…
When great videos happen to bad songs.
In first spotlighting ‘the good’…
As ardent appreciators of the girl-group template established by the likes of EnVogue and Destiny’s Child, it’s warming to see the “performance” strides the ladies have made since their amateur debut.
Serving sass aplenty, the brand and strand of “diva” the group are selling here is both believable and engaging. Indeed, from the wind-machines, tight harmonies, and cute choreography (which all delivered with charisma this time), the clip is easily their best yet.
It’s a shame, then, that their most solid visual is paired with their weakest material. ‘Move’ musically sounds like a late and delayed take on Robin Thicke’s ‘Blurred Lines’. Of course, it’s industry routine to rehash whatever is popping; yet from where we’re standing, the ladies should be releasing “in your face, statement records” at this point – cuts that don’t just grab you, but shake you ala ‘Free Your Mind’ and ‘Lose My Breath’. This being especially important as they’re a) heading into the ever-risque sophomore territory and b) actively trying to break markets beyond their Brit-Pop base.
Still, the clip is solid, which when teamed with the dedicated fanbase they’ve cultivated, should see this achieve a respectable chart placing.