It looks like someone has an album to promote.
For, despite vowing never to come back, Cheryl Cole‘s return to The X Factor UK has been confirmed.
Details after the jump…
Creator and judge Simon Cowell ended months of speculation tonight on Twitter, writing…
Inevitably, Cole’s comeback will be billed as a triumphant return “home”, however ploughing through the smoke and mirrors reveals an altogether different story.
Indeed, for us, it’s a narrative defined by the reality that she all but had no choice but to return to the ITV show. After all, her planned American takeover was axed quicker than you could say lip-synch. Remember, she was shown the door on the US version of the show (just two days into auditions). What’s more, her music sales on home soil sans the X Factor machine have been so-so at best.
So what better way to resuscitate her fortunes than the tried and tested seat at the judges panel? It’s a smart move and one that should keep her star burning bright (no matter how artificially) – despite having a voice that’s thinner than A4 paper.
Cue an album campaign with two singles max, one mimed “live” performance, and press propaganda aplenty. She’s back. She’s Cheryl.