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Cheryl Cole’s ‘Only Human’ Album Debuts In Top 10…With Disappointing Sales

Published: Sunday 16th Nov 2014 by Sam
cheryl-only-human-cover-thatgrapejuice

Armed with two back-to-back #1 singles, expectation was naturally high for Cheryl Cole‘s fourth solo album ‘Only Human’.

However, after one week on sale, it’s become apparent that she’s only a “singles artist” these days.

Details below…

Today saw the much-hyped LP debut at #7 on the Official UK Album chart, with a reported 20,000 copies sold first week.

In the current climate, a top-ten debut is respectable. Yet, when placed in context for this particular release, the numbers are somewhat shocking.

Why?

Well, the campaign has been supported by the mass exposure attached to her judging gig on The X Factor, major endorsement deals (L’Oreal, Beats By Dre), and performances on highly rated shows. Add to that the fact that the album was released in the sales-friendly Holiday season and the picture becomes even clearer: folk refuse to be fooled. Cheryl’s music and overall proposition just isn’t selling anymore.

And while it seems like a “new” revelation, the reality is that her sales have been steadily declining for some time now.

Her debut album ‘3 Words’ premiered with a whopping 125,271 copies sold first week in 2009 – which, in light of the UK’s size, represents blockbuster sales. Its follow-up, ‘Messy Little Raindrops’, also fared well and opened with 105,431 in 2010. Yet, things have been dipping in recent years; 2012’s ‘A Million Lights’ landed at #2 with meagre numbers (34,934) and now there’s the current predicament.

It’s important to highlight that sales, on mass, just aren’t what they once were. However, it’s vividly evident that neither is the interest in Cheryl.

Moving forward, Ms. Fernandez Versini would be well-advised to serve up more compelling material and better vocals (or at the very least, live ones) Because, the smoke and mirrors that her tabloid fame generates obviously isn’t tangible long-term.

Your thoughts?

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  1. Beysus November 16, 2014

    This is my 2nd fave album but I did see this coming… I mean I didn’t like the singles but I waited to hear the album. It did leak though…

  2. um November 16, 2014

    It’s “en masse” not “on mass”

  3. CATFISH CAREY November 16, 2014

    HAHAHAHAHAHAHAHAHAHAHAHAHA!!!!!

  4. lolhart November 16, 2014

    So people in the UK actually do have some taste. Looking forward to her one stan to come in and defend this flop

    • CherylSoldierr November 16, 2014

      Can you tell me why you’re only ever in cheryl posts as pressed as ever? Desperate f**.

  5. Teacher November 16, 2014

    She’s a nobody! Why so surprised? Lol @ her one fan thinkin that kissin Beys ass was gon get them to support this whack aass biitch!

    • CherylSoldierr November 16, 2014

      When tf did she ever kiss beys a$$? Dumb comments from posters that need to be banned.

      • Teacher November 16, 2014

        Learn to read biitch! Just like your fave needs to learn to sing!

  6. CherylSoldierr November 16, 2014

    The album is great, numbers disappointing. But in typical fashion, you fail to mention that jessie j debuted w 15k, leona Lewis 15k, nicole 6k, alexandra 6k, etc. the British public doesn’t seem to support its female artists. Nonetheless, we got the singles record this era.

    • Mark111 November 16, 2014

      The excuses.

      • CherylSoldierr November 16, 2014

        What excuses babe? Lmao.

    • ontherun November 16, 2014

      these are sales that you yourself would laugh at prior to this. Don’t try it

  7. CherylSoldierr November 16, 2014

    Also this is the UK, a country w a fifth of the pop of the USA. She’ll still be going gold, which none of these other ppl these girls stan for will do. So kiiiii @ that.

  8. nene November 16, 2014

    People are getting smarter.

  9. Nicki is queen November 16, 2014

    Sam always being very shady.

  10. Memo November 16, 2014

    Compared to Adele, Beyoncé’s had disappointing sales.

    The reach.

  11. KatySlaysUrFav November 16, 2014

    She has two number one hits in her home country yet she flopped so hard kii i guess her one stan will stop coming for Rhi .

    • CherylSoldierr November 16, 2014

      But this is such a stupid comment when you look back at ariana grande who only did 160k w 3 massive ww hits. And your fave has had 3 flop singles this era even w the radio deals so keep it cute.

  12. Britney Stan November 16, 2014

    Lol local flop has been she can’t even chart within the top 3 after all that x factor promo Simon’s D*** couldn’t help revive her non existent career

    • CherylSoldierr November 16, 2014

      Bipolar schizo britney can’t even pen a hit. She just contributes robotic vocals to recycled william tracks while drunkenly dancing in her plus size outfits on her has been Vegas stay.

    • CherylSoldierr November 16, 2014

      Britney jeans opened w like 10k in the UK so it’s such a self drag lmaooooooo

  13. Mark111 November 16, 2014

    Lol at the one stan looking stupid with 20k excuses. Sorry, Only Flipping is a flop. Next please.

    • CherylSoldierr November 16, 2014

      Lmao hold on, weren’t you the b**** that said albums aren’t selling and were defending 20k debuts in the us? Deathhhhhh!

  14. CherylSoldierr November 16, 2014

    Jessie j: 15k
    Kylie:25 k
    Ariana: 30k
    Nicole: 6k
    Leona: 15k
    Britney: 10k
    Mariah:15k
    Adele, beyonce, rihanna and katy are the only females that sell really well tbh.

    • Mark111 November 16, 2014

      Hahahaha, the melt down! Wanna know something… they all had US releases. What’s Cherry’s excuse again?

      • CherylSoldierr November 16, 2014

        Hold on, when your fave usher debuted w 100k in the USA in 2012, which is equivalent to what cheryl did in the UK, it was okay? Such a hypocrite lmao.

      • Mark111 November 16, 2014

        100k vs 20k. I don’t want to hear it. With all that promo for the past two months and she only scan 20k. Flop! Deal with it at your own time.

      • CherylSoldierr November 16, 2014

        Ooop what was ” all that promo?” She had 3 tv performances and 3 radio interviews LOL. And 20*5=100 lol. Stay in school mark. Your fave is an even bigger flop. Can’t even chart a single.

    • TheElusiveLamb November 16, 2014

      Who cares? Mariah, Kylie, & Britney have an amazing legacy and those other women have talent, all of which Cheryl DOES NOT HAVE. Quit bringing up other artists failures to make your desperate fav look better. She flopped. So what? Accept it and move on.

      • CherylSoldierr November 16, 2014

        So it’s okay when they flop but not cheryl?! Lmao. As the article above states, cheryl has had massive debuts in the UK before.

  15. LB November 16, 2014

    WhhhhaaaaiiittttnnnmmmiinnnuttttttTTTTTT

    Ed Sheeran and Sam Smith, who’s albums came out centuries ago sold more copies than Cheryl in her opening week?

    The same Cheryl who had X Factor, number one hits, billboards everywhere, Loreal, children in need, her acoustic pre-recorded sessions and she still sold LESS than Taylor Swift in her damn opening week?

    http://images.complex.com/complex/image/upload/t_article_image/tjwc6n9avuudjubrjfy9.gif

    • CherylSoldierr November 16, 2014

      She didn’t have billboards everywhere, no chat show appearances, not a lot of promo at all. Get your facts straight. But you can’t comment on here Bc she still outsold your fave Jessie j, who had even more promo.

  16. Love Life November 16, 2014

    Well 20k in the UK isn’t as bad as some of the flop artists doing those numbers or less in the US which is like 10x the size. But still, for someone with as much weekly exposure as she has she shouldn’t be anywhere less than the #1 spot. ESPECIALLY with a chart topping single.

    • Lolax November 17, 2014

      Yasss

  17. CherylSoldierr November 16, 2014

    She was NEVER going to get number one this week lol. Not w the foo fighters and pink Floyd releasing.
    But lb and mark seriously can’t comment when their faves debuted w less lmao.

    • Mark111 November 16, 2014

      20k? Never.

  18. LB November 16, 2014

    1 NEW 1
    THE ENDLESS RIVER
    THE ENDLESS RIVER
    PINK FLOYD
    (RHINO)

    2 NEW 1
    SONIC HIGHWAYS
    SONIC HIGHWAYS
    FOO FIGHTERS
    (RCA)

    3 1down 21
    X
    X
    ED SHEERAN
    (ASYLUM)

    4 5up 25
    IN THE LONELY HOUR
    IN THE LONELY HOUR
    SAM SMITH
    (CAPITOL)

    5 NEW 1
    FOREVER
    FOREVER
    QUEEN
    (VIRGIN)

    6 3down 3
    1989
    1989
    TAYLOR SWIFT
    (EMI)

    7 NEW 1
    ONLY HUMAN
    ONLY HUMAN
    CHERYL
    (POLYDOR)

    http://2.bp.blogspot.com/-NI3Dtas6CzY/UugHeHGOytI/AAAAAAAAEDM/b38P6z7ytqw/s1600/oprah+aud.gif

  19. BeyRihLiyah November 16, 2014

    hahahahahaha the SHADE #OOOOPS

  20. LB November 16, 2014

    No no no, I am not taking that excuse. She was seated in front of 8 million viewers every week, she was supposed to get no less than the #1 spot.

    • CherylSoldierr November 16, 2014

      That doesn’t equal free promo lol, otherwise christina, Kylie, maroon 5, pharrell, shakira and usher would all have number 1s. Can you please come up w something accurate?

  21. CherylSoldierr November 16, 2014

    Waaaaaaaaiiiiit! Is it trying to drag cheryl when it’s fave jessie j debuted w 15k and below all of those artists it’s trying to drag cheryl with? I don’t get the “drag.” Please explain.

  22. LB November 16, 2014

    The shade Ms @Sherry and the other Mariah fan are going to throw though, my body is not ready.

  23. CherylSoldierr November 16, 2014

    LB has lost its touch tbh.

  24. BeyRihLiyah November 16, 2014

    (sigh) she went from3xplat, to 1xplat, to gold,and this will probably go siver (barley) oh the decline!

    • CherylSoldierr November 16, 2014

      It’ll probly go gold lol. She’s touring. She better not get pregnant tho.

      • BeyRihLiyah November 16, 2014

        hopefully

      • CherylSoldierr November 16, 2014

        How was the aaliyah movie?

      • BeyRihLiyah November 16, 2014

        I don’t know I didn’t watch I was on twitter laughing at the draggings at took place

      • CherylSoldierr November 16, 2014

        I heard it was a mess lol

  25. LB November 16, 2014

    @BeyRihLiyah, it will go plastic wrap at most, how do you sell LESS THAN Sam Smith and Ed Sheeran in your opening week when you’ve been seated in front of 8 million viewers every week?

    I’m screaming!!!!!!!!

    • BeyRihLiyah November 16, 2014

      right and she had 2 number 1’s lol

      • LB November 16, 2014

        LMAO I know right, 2 #1s, one octave sessions and seated in front of 8 million viewers every week and you can’t even get into the top 3

  26. Realest November 16, 2014

    Lol in today’s current album sales climate and the climate of her failed vocals, these numbers aren’t too bad althought she does have a lot of hits in the UK so she should have done more. The real kii is that one stan going up and down the thread seething in replies! Hey girl, in advance

  27. lolhart November 16, 2014

    CherylSoldierr can quote other artists’ stats from here to tomorrow (other artists who by the way actually have careers outside the UK), but can’t run away from the fact that despite a huge promo campaign, high media profile and free exposure from a TV show this one octave wonder could only sell 20,000 albums.

  28. LB November 16, 2014

    This is why the best thing to do with delusional stans is to buy your time and let them talk all the sh!t they want because at the end of the day, the shade will write itself.

    • CherylSoldierr November 16, 2014

      Which is why jessie j opened with 15k.

  29. CherylSoldierr November 16, 2014

    What promo? Do you actually know her promo schedule? She did 1 performance and 1 radio show during her release week. There was no promo lmao. And I don’t get the double standard. It’s okay for shakira and usher to be in front of 12-15 million people but have flop albums and singles? Even w a rihanna collab?!?! Lmfao!!!

    • ontherun November 16, 2014

      she had 2 NUMBER 1 SINGLES!!

  30. LB November 16, 2014

    But why is @CherylSoldier seething up and down this post?

    I guess the only thing worst than Cheryl’s one octave is her album sales. I wonder if she’ll struggle to fill arenas like she did last tour.

  31. CherylSoldierr November 16, 2014

    I wonder if jessie j will even have a tour after 2 consecutive uncertified flops lol.

    • lolhart November 16, 2014

      Is this the same Jessie J who’s had a global hit recently, performed at the VMAs and has a US record deal? Things that One Octave will only have in her wildest dreams and yours?

      • CherylSoldierr November 16, 2014

        Girl what kind of self drag was that? Lmao. So she did all that and more and had her second consecutive album debut w less than 16k?

    • chris November 17, 2014

      Jessie is going on tour ok not an arena tour but shes sold out what dates she has got in the uk

  32. lolhart November 16, 2014

    16k is still 16k more than Cheryl will ever sell in the US sweetie. Perhaps she should go and beat up another helpless black woman to get some headlines.

    • CherylSoldierr November 16, 2014

      Or maybe jessie should go down on another black rapper to gain some relevance

      • lolhart November 17, 2014

        You’re comparing going down on someone to racial assault? You seriously need some help

  33. Mark111 November 16, 2014

    Cole Sore is looking like the Cutters and the LAME. All that talk, but the nunbers didn’t add up. Oh well. #RitaOraLessor

  34. BeyRihLiyah November 16, 2014

    I don’t care still slays though hopefully it can go silver its such a shame that she declining

  35. CATFISH CAREY November 16, 2014

    “@thatgrapejuice: Would love to see Nicole replace Cheryl on next year’s panel. She infinitely more credible, a better judge and needs the platform. #xfactor”

    SAM THERE IS A VERY SPECIAL PLACE IN HELL FOR YOU BRUHH 😆

  36. Mark111 November 16, 2014

    CherylSoldier says:

    +2

    -5

    Vote

    Death at her trying to promote an urban album when th e UK is her only market. She should’ve come with a generic pop radio single over the stuff on this album. Radio doesn’t support her and her new single debuted in the 90s WITH promo.
    and @ that troll above: I’m pretty sure cheryl did 5k in her first hour of preorders.

    On the Nicole week sales article.

  37. metzo November 16, 2014

    ……..

  38. TheElusiveLamb November 16, 2014

    Death to this ONE stan having a TRL moment because it’s flop failed. It’s none of our fault that your fav’s vocals, career, relevancy, and international stardom are nonexistent. The real shade is how it’s clinching to that number one on that local island, yet shades Rihanna for her INTERNATIONAL number ones. 🙂

    • CherylSoldierr November 16, 2014

      I shade rihannas fans babe because they say she’s more talented than beyonce. Get it the f*ck right. I have NEVER shaded rihannas receipts.

      • TheElusiveLamb November 16, 2014

        And Cheryl is more talented than either? I see your logic is as nonexistent as your fav’s whereabouts outside of Gallah Gallah island

      • CherylSoldierr November 16, 2014

        What does cheryl have to do w me sticking up for bey over the navy? And why tf are u so obsessed w me and my fave? I Literally have no memory of who you are.

      • LDN Chick November 16, 2014

        Cheryl is a better performer and dancer than Rihanna in all fairness. But vocally, no.

      • LDN Chick November 16, 2014

        I expected more taking all the exposure into consideration.

      • TheElusiveLamb November 16, 2014

        Yes and you don’t have to know who I am, just like clearly no one knows who your fav is nor do they care. Now go return that desktop to the public library and go to your box and cry.

      • TheElusiveLamb November 16, 2014

        @LDN Chick Better dancing doesn’t mean a better performance. Cheryl is weaker than Rihanna live. Rihanna’s Stay Grammys performance over any thing Cheryl has ever done.

      • CherylSoldierr November 16, 2014

        That tirrrrrred 1999 drag. You’ve been obsessed w me and my fave for some reason since day 1 lmao.

      • CherylSoldierr November 16, 2014

        And no sis, rihanna is not a better performer. Go see both of them LIVE both you give your ignorant opinion. But you should know all about bad performances tbh.

      • TheElusiveLamb November 16, 2014

        No one is obsessed with your punk ass. You need to keep the Queen’s name out of your comment section. You talk about being sensitive, yet you’re the only one who makes sure to reply to EVERY comment about your flop ass fav. Go cry elsewhere, because no one here gives the slightest local f***.

      • CherylSoldierr November 16, 2014

        Yet you stay in my mentions, on my faves page, coming for me lmao. I can’t take your dusty a$$ seriously 🙂

  39. CherylSoldierr November 16, 2014

    Lol cheryl was very lazy and deserves to be dragged for her effort after this amazing album, but I’m just not here for the hypocrisy. Take these tired drags somewhere else lol. She had very underwhelming sales but hopefully this is a wake up call for her.

    • Mark111 November 16, 2014

      We’re getting closer, that’s one foot out of denial. Keep it up.

      • CherylSoldierr November 16, 2014

        B**** as soon as you admit usher is a flop is when you can comment.

  40. BeyRihLiyah November 16, 2014

    how can you flop when you have x-factor plus 2 number 1’s (Kelly Rowland teas)

  41. LDN Chick November 16, 2014

    I expected more taking all her exposure into consideration.

    • CherylSoldierr November 16, 2014

      Was she hyped in London last week at all? What I’m getting from the UK stans is that she was very lazy. I’m in LA rn so idk.

      • melly November 16, 2014

        she turned the xmas lights on in central london and of course was on xfactor which is watched by millions and one of the biggest shows in the UK sooo…..

      • LDN Chick November 16, 2014

        I don’t think she’s been lazy, she’s been doing X factor week after week and everyone knew about the album.

  42. ontherun November 16, 2014

    I distinctly remember Cherysoldierr telling me that she knew for a fact that this album would outsell Lana Del Rey’s ultraviolence first week #sipstea

    • CherylSoldierr November 16, 2014

      I NEVER said that lmao. I said her single would slay Lana’s.

      • ontherun November 16, 2014

        you did… but OKAY

  43. Taylor swift number 1 fan!! November 16, 2014

    Taylor swift is at 6 above Cheryl’s new album.

  44. ontherun November 16, 2014

    LOL at cherysoldierr’s reaction. Thought she had the “huge x factor machine” behind her this time so she was guaranteed to outsell her last album.

    • Mark111 November 16, 2014

      Oop! She did say that. Lol

  45. Molly November 16, 2014

    Lol not surprised

    • BeyRihLiyah November 16, 2014

      Ciara tease or nah?

      • CherylSoldierr November 16, 2014

        Be nice to her, she’s still recovering from when her cousin clocked her a$$.

  46. whenindoubtthetruthwillout November 16, 2014

    Well what did people expect? She has NO talent!!

    (Apart from beating up black female toilet attendents!!!!)

  47. #TeamTinashe Stan (BUY “All Hands On Deck” On iTunes) November 16, 2014

    WOW!

    • CherylSoldierr November 16, 2014

      100 comments yaaaaaas!

      • melly November 16, 2014

        aww cute how you celebrating such basic things… seeing as you can’t celebrate your fav’s sales kiiiiiiii

      • CherylSoldierr November 16, 2014

        I can celebrate her breaking records, making money, touring and releasing a great album LOL

      • melly November 16, 2014

        LOL to every seething comment you’ve put up on this post girl

      • CherylSoldierr November 16, 2014

        Girl I really haven’t been seething lol. But you have been trolling 😉

  48. Mark111 November 16, 2014

    When Ciara fans can diss, yoy know you’re in for it.

  49. FutureCIARA November 16, 2014

    Chawl……..

  50. Lolax November 17, 2014

    only human is one of the best things i heard this year

  51. Rani December 3, 2014

    Finally people are waking up! Cheryl sucks bigtime

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