Adele‘s ‘Hello’ continues to heat up the music marketplace. And almost single handedly, it would seem.
In what is sure to become a stream of successes, the track has broken a major VEVO record.
The media giant confirmed today that not only has the Xavier Dolan directed clip reached VEVO Certified status (after wracking up 100 million views), it’s done so in just five days. A new record.
— Vevo (@Vevo) October 29, 2015
It’s an awesome coup for British diva’s ’25’ album campaign – one which insiders stress will see her make a handful of appearances while the album itself is milked for maximum visibility.
Let the slayage