For many record labels and artists alike, the status of the music industry – in terms of sales – is disheartening to say the least. In fact, numbers are so abysmal, just last week we proposed the idea of reintroducing (and redefining) “silver” certifications just to acknowledge the sales achievements of those struggling to cross the “gold” threshold.
Throughout all of suggestions, guess who remains unbothered? Adele.
It’s already well known that her latest album, ’25,’ not only set the record for highest first week sales of any album in history, but is also sitting as the best selling album of 2015 and 2016 (to date). Since then, those mega-sales have combined and gifted the songstress with her latest diamond album.
According to the RIAA, ’25’ has been certified diamond in recognition of 10 million units shifted since its November 2015 debut.
In addition to ’25’s certification, this week its predecessor – ’21’ – is 14 times platinum while ’19,’ the album before it, is now 3x platinum.
‘Hello’ – the first single from ’25’ – is now 7x platinum while its follow-up, ‘When We Were Young,’ is platinum. ‘Send My Love (To Your New Lover)’ is well on its way to joining the club. (source)