Rihanna‘s talent may be ever-debatable, but her boss moves are undeniable.
Recent years have seen the star, now 29, leverage the success of her music career towards the benefit of other ventures in the fashion and film arenas.
The latest venture is the launch of her very own cosmetics line named Fenty Beauty.
Aimed at women of all colors, the range arrives September 8th; it’ll be available in-stores at Sephora (US) and Harvey Nicholls (UK) and will ship globally via FentyBeauty.com.
To whip up excitement, the Bajan belle unveiled a super cute commercial – lensed by Inez & Vinoodh.
Credit where due, RiRi is killing it when it comes to her “extra-curricular” endeavours.
She’s building a brand legacy that ultimately won’t be hinged on album sales, performance ability, or what she sounds like on the mic. Which is smart on a number of fronts.