It’s a pretty good time to be Taylor Swift if you ask us.
The singer/songwriter, who released her sixth album, ‘Reputation,’ on November 10, has already laid claim to the year’s best-seller despite the set’s inaugural week only being half finished (as of time reported).
Before it even hit shelves, industry analysts indicated the project – which features the hits ‘Look What You Made Me Do,’ ‘Gorgeous,’ ‘…Ready For It,’ and more – had moved over 400,000 copies in pre-orders alone [click here to read that]. A day after the opus landed on digital and brick-and-mortar shelves, Nielsen projected it would move no less than 1.5 million after its first tracking week completed. If updated reports are any indication, they were right.
After Taylor Swift’s Reputation album 700,000 copies in its first day in the U.S., according to Nielsen Music, the set continues to sell at a swift pace. Through the close of business on Sunday, Nov. 12, the album has now sold over 925,000, according to initial sales reports to Nielsen Music.
Reputation could sell over 1 million copies in the tracking week ending Nov. 16. Further, according to industry sources, it is on track to earn Swift her largest sales week yet.
If Reputation starts with over a million sold, it will secure Swift her fourth album with a million-selling week.